Consultant Database (CDB) support

Digital Marketing Solutions

Digital marketing solutions for financial services as one comprehensive suite

Overview

Acuity Knowledge Partners offers comprehensive digital marketing solutions to asset managers, wealth managers and other financial services organisations to stay ahead of the competition and adapt to changing consumer behaviour. Our digital marketing analysts are proficient in web content management, marketing automation, digital analytics, search engine optimisation, creative design and social media marketing. We work with some of the largest firms offering digital marketing for financial services on engagements involving multi-channel campaign building, responsive design and advanced web analytics, including Google Analytics. We offer web solutions across the digital marketing value chain and ensure continuous process improvement via website monitoring, testing, auditing, content migration, web updates and other ad hoc support offerings.

Support We Offer in Digital Marketing Solutions

How we are different

Most of our digital marketing personnel have a capital-markets background that enables them to understand underlying asset management digital marketing campaigns better

Access to a skilled talent pool at competitive rates, resulting in cost savings of 30-40%

Strong technology support team providing seamless capital markets-intensive web technology solutions that straddle multiple disciplines

Our digital marketing solutions for financial services offer flexibility to scale up or down, based on demand dynamics and seasonal factors

What we have done

Support for Consulting and Corporate Firms
Fund Marketing Services for a Europe-based Asset Manager
What we are proud of

$2.4m

annualized cost savings

>30,000

reports generated per annum

Support for Consulting and Corporate Firms
Web Content Management for a US-based Asset Manager
What we are proud of

$1.6m

in annualized cost savings

60%

decrease in turnaround time

Customer Testimonials

The digital marketing team has been very responsive to requests and particularly helpful in navigating through multiple country market content in several languages. The team has been clear in its communications on progress of work and any workload concerns.

Senior Marketing Manager

US investment management firm

I'm very happy with Acuity's response to our recent training, taking on more complex email campaign build tasks while still maintaining good work quality.

Marketing Automation Strategist

US investment management firm

Acuity helps us manage lots of painstakingly detailed work in time frames we would never be able to do internally.

Global Brand Manager

US investment management firm

The team has all worked relentlessly to support our business. We do really appreciate it's been hard work throughout the pandemic. The sales team has forwarded a number of positive comments about your work over the year and for that we are most grateful.

Channel Marketing Manager

US investment management firm

We had a tremendous number of email campaigns this year. Acuity’s digital team helped us deliver all these emails efficiently by creating Eloqua assets. I really appreciate the fact that the team is always flexible and works in different ways depending on who they work with. The support I received from the digital team for the webpage projects such as tax-managed campaign landing pages on SiteCore was excellent and they developed great webpages in a timely manner.

Senior Marketing Manager

US investment management firm

Acuity saves countless hours by automating the GMO process to the greatest extent possible, in addition to Market Week and Review posts. Team members' communication is wonderful, and technical expertise is great.

Content Marketing Program Manager

US investment management firm

The flexible work timetable you have adopted has been super helpful. Your team has worked relentlessly to support our business growth and client retention efforts. We do really appreciate it's been hard work throughout the pandemic, especially when working remotely. The sales team has given a number of positive comments about your work and for that we are eternally grateful to you all. You've enhanced a number of our materials this year, going above and beyond to deliver everything in good time.

Channel Marketing Manager

US investment management firm

Our perspective on Digital Marketing Solutions
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Our digital marketing videos

Learn more about how asset managers can regain a competitive edge in their digital marketing processes

Our Expert's View

Digital Marketing Solutions for Global Asset Managers

Meet our experts

Fauzaan Farook

Associate Director, Fund Marketing Services

Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.

Fauzaan Farook
Fauzaan Farook

Associate Director, Fund Marketing Services

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