Social Media Support Services


Acuity’s social media support services help clients cost-effectively offload operationally intensive processes and activities such as account maintenance and posting. Our teams help personalise and target content appropriately to effectively reach out to potential audiences. By incorporating a multi-channel account management strategy our teams collaborate with internal marketing and compliance teams to ensure that industry best-practices are incorporated every step of the way.

Our advertising services across platforms such as LinkedIn, Twitter, Facebook, and Instagram, aims to help optimally leverage advertising budgets to maximise marketing return on investment. We take a continuous improvement approach where learnings from campaigns are iteratively used for subsequent advertising efforts, thereby being cognizant of advertising market and algorithmic factors that influence ad engagement. Our teams also help tune and tailor messaging to target diverse audience segments.

Social Media Tools We use







Google alerts

Meta Business Suite


What we have done

Leveraging social media to expand coverage of a Asset Manager’s campaign
What we are proud of


increased traffic


of campaign execution lead-time reduction

Support for Consulting and Corporate Firms
Financial Marketing Services for a Europe-based Asset Manager
What we are proud of


annualized cost savings


reports generated per annum

Support for Consulting and Corporate Firms
Web Content Management for a US-based Asset Manager
What we are proud of


in annualized cost savings


decrease in turnaround time

Meet our experts

Fauzaan Farook

Director, Fund Marketing Services

Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.

Fauzaan Farook

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Frequently Asked Questions

How can social media support services be used effectively in the financial services space?

Effectively promoting your brand on social media platforms requires careful goal and objective setting, planning and analysis. Marketers in the financial services space need to be cognisant of the diverse market segments targeted by asset managers, investment banks, hedge funds and other such entities.

We help you successfully execute social media campaigns and manage corporate pages, ensuring they resonate with the relevant market segments.

What is social media listening?

Social media listening is the process of monitoring social media channels to assess what is being said about a company, individual product or brand as well as the company’s competitors. Through social media listening, you can track every mention of your company/brand on social media platforms in real time. This provides you with actionable insights on how customers feel about your products or services, what your shortcomings are and what they expect from you in the long run.

How can social media performance be measured effectively?

When measuring social media performance based on your pre-determined goals, you can analyse how people are engaging with posts and ad content to optimise social media marketing efforts. To evaluate your performance, you can define the relevant key performance indicators (KPIs) associated with each goal. These KPIs include, but are not limited to, likes, comments and shares, visits to website, reach, impressions, leads and followers.

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