Support we offer
- Competitor analysis and create detailed reports with recommendations on strengthening marketing strategy
- Set up various social media accounts
- Design custom branded graphics and content
- Establish consistent brand identity across all channels
- Integrate all channels into one social media management tool
- Managing multi-channel updates and campaigns
- Tailoring posts based on audience and region
- Obtaining compliance and brand approval for posts, and conducting routine audits to ensure content is approved
- Updating existing posts based on business requirements; clearing irrelevant or outdated posts
- Executing targeted cross-platform advertising
- Managing campaigns across all social media platforms with expertise in multi-channel tools
- Setting up monitoring tools for social channels
- Generating analytics reports of key metrics and indicators for each platform
- Generating social influence reports, including summaries of social discussions and comments (sentiments across social media pages, topics, and hashtags)
- Analysis of social media cross-channel engagement and interactions
Tools: Hootsuite, LinkedIn, YouTube, Twitter and Tweetdeck, Facebook, Facebook Insights, Socialmention and Klout
How we are different
Capital markets background of all our digital marketing personnel, helping understand underlying digital marketing campaigns better
Access to skilled talent pool at competitive rates – cost savings between 30% and 40%
Strong technology support team, providing seamless capital-market-intensive web technology solutions that straddle multiple disciplines
Flexibility to scale up and down based on demand dynamics and seasonal factors
What we have done
Fund Marketing Services for a Europe-based Asset Manager
What we are proud of
$2.4m
annualized cost savings
>30,000
reports generated per annum
Web Content Management for a US-based Asset Manager
What we are proud of
$1.6m
in annualized cost savings
60%
decrease in turnaround time
Our perspective on Social Media Support Services
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Meet our experts
Fauzaan Farook
Associate Director, Fund Marketing Services
Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.
Fauzaan Farook
Associate Director, Fund Marketing Services
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