Social Media Support Services

Overview

Acuity’s social media support services help clients cost-effectively offload operationally intensive processes and activities such as account maintenance and posting. Our teams help personalise and target content appropriately to effectively reach out to potential audiences. By incorporating a multi-channel account management strategy our teams collaborate with internal marketing and compliance teams to ensure that industry best-practices are incorporated every step of the way.

Our advertising services across platforms such as LinkedIn, Twitter, Facebook, and Instagram, aims to help optimally leverage advertising budgets to maximise marketing return on investment. We take a continuous improvement approach where learnings from campaigns are iteratively used for subsequent advertising efforts, thereby being cognizant of advertising market and algorithmic factors that influence ad engagement. Our teams also help tune and tailor messaging to target diverse audience segments.

Tools

Klout

Socialmention

Facebook Insights

Tweetdeck

Youtube

LinkedIn

Hootsuite

Twitter

Facebook

What we have done

Support for Consulting and Corporate Firms
Leveraging social media to expand coverage of a Asset Manager’s campaign
What we are proud of

20%

increased traffic

12/Hrs

of campaign execution lead-time reduction

Support for Consulting and Corporate Firms
Fund Marketing Services for a Europe-based Asset Manager
What we are proud of

$2.4m

annualized cost savings

>30,000

reports generated per annum

Support for Consulting and Corporate Firms
Web Content Management for a US-based Asset Manager
What we are proud of

$1.6m

in annualized cost savings

60%

decrease in turnaround time

Meet our experts

Fauzaan Farook

Director, Fund Marketing Services

Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.

Fauzaan Farook
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