Overview
Acuity’s social media support services help clients cost-effectively offload operationally intensive processes and activities such as account maintenance and posting. Our teams help personalise and target content appropriately to effectively reach out to potential audiences. By incorporating a multi-channel account management strategy our teams collaborate with internal marketing and compliance teams to ensure that industry best-practices are incorporated every step of the way.
Our advertising services across platforms such as LinkedIn, Twitter, Facebook, and Instagram, aims to help optimally leverage advertising budgets to maximise marketing return on investment. We take a continuous improvement approach where learnings from campaigns are iteratively used for subsequent advertising efforts, thereby being cognizant of advertising market and algorithmic factors that influence ad engagement. Our teams also help tune and tailor messaging to target diverse audience segments.
Support We Offer
- Competitor analysis and create detailed reports with recommendations on strengthening marketing strategy
- Set up various social media accounts
- Design custom branded graphics and content
- Establish consistent brand identity across all channels
- Integrate all channels into one social media management tool
- Managing multi-channel updates and campaigns
- Tailoring posts based on audience and region
- Obtaining compliance and brand approval for posts, and conducting routine audits to ensure content is approved
- Updating existing posts based on business requirements; clearing irrelevant or outdated posts
- Executing targeted cross-platform advertising
- Managing campaigns across all social media platforms with expertise in multi-channel tools
- Setting up monitoring tools for social channels
- Generating analytics reports of key metrics and indicators for each platform
- Generating social influence reports, including summaries of social discussions and comments (sentiments across social media pages, topics, and hashtags)
- Analysis of social media cross-channel engagement and interactions
Support We Offer
- Competitor analysis and create detailed reports with recommendations on strengthening marketing strategy
- Set up various social media accounts
- Design custom branded graphics and content
- Establish consistent brand identity across all channels
- Integrate all channels into one social media management tool
- Managing multi-channel updates and campaigns
- Tailoring posts based on audience and region
- Obtaining compliance and brand approval for posts, and conducting routine audits to ensure content is approved
- Updating existing posts based on business requirements; clearing irrelevant or outdated posts
- Executing targeted cross-platform advertising
- Managing campaigns across all social media platforms with expertise in multi-channel tools
- Setting up monitoring tools for social channels
- Generating analytics reports of key metrics and indicators for each platform
- Generating social influence reports, including summaries of social discussions and comments (sentiments across social media pages, topics, and hashtags)
- Analysis of social media cross-channel engagement and interactions
Tools
Klout
Socialmention
Facebook Insights
Tweetdeck
Youtube
Hootsuite
What we have done
Leveraging social media to expand coverage of a Asset Manager’s campaign
What we are proud of
20%
increased traffic
12/Hrs
of campaign execution lead-time reduction
Fund Marketing Services for a Europe-based Asset Manager
What we are proud of
$2.4m
annualized cost savings
>30,000
reports generated per annum
Web Content Management for a US-based Asset Manager
What we are proud of
$1.6m
in annualized cost savings
60%
decrease in turnaround time
Our Perspective on Social Media Support Services
Meet our experts
Fauzaan Farook
Director, Fund Marketing Services
Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.
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