Overview
Acuity’s social media support services help clients cost-effectively offload operationally intensive processes and activities such as account maintenance and posting. Our teams help personalise and target content appropriately to effectively reach out to potential audiences. By incorporating a multi-channel account management strategy our teams collaborate with internal marketing and compliance teams to ensure that industry best-practices are incorporated every step of the way.
Our advertising services across platforms such as LinkedIn, Twitter, Facebook, and Instagram, aims to help optimally leverage advertising budgets to maximise marketing return on investment. We take a continuous improvement approach where learnings from campaigns are iteratively used for subsequent advertising efforts, thereby being cognizant of advertising market and algorithmic factors that influence ad engagement. Our teams also help tune and tailor messaging to target diverse audience segments.
Social Media Solution We Offer
- Competitor analysis and create detailed reports with recommendations on strengthening marketing strategy
- Set up various social media accounts
- Design custom branded graphics and content
- Establish consistent brand identity across all channels
- Integrate all channels into one social media management tool
- Managing multi-channel updates and campaigns
- Tailoring posts based on audience and region
- Obtaining compliance and brand approval for posts, and conducting routine audits to ensure content is approved
- Updating existing posts based on business requirements; clearing irrelevant or outdated posts
- Executing targeted cross-platform advertising
- Managing campaigns across all social media platforms with expertise in multi-channel tools
- Setting up monitoring tools for social channels
- Generating analytics reports of key metrics and indicators for each platform
- Generating social influence reports, including summaries of social discussions and comments (sentiments across social media pages, topics, and hashtags)
- Analysis of social media cross-channel engagement and interactions
Social Media Solution We Offer
- Competitor analysis and create detailed reports with recommendations on strengthening marketing strategy
- Set up various social media accounts
- Design custom branded graphics and content
- Establish consistent brand identity across all channels
- Integrate all channels into one social media management tool
- Managing multi-channel updates and campaigns
- Tailoring posts based on audience and region
- Obtaining compliance and brand approval for posts, and conducting routine audits to ensure content is approved
- Updating existing posts based on business requirements; clearing irrelevant or outdated posts
- Executing targeted cross-platform advertising
- Managing campaigns across all social media platforms with expertise in multi-channel tools
- Setting up monitoring tools for social channels
- Generating analytics reports of key metrics and indicators for each platform
- Generating social influence reports, including summaries of social discussions and comments (sentiments across social media pages, topics, and hashtags)
- Analysis of social media cross-channel engagement and interactions
Social Media Tools We use
Hootsuite
Sproutsocial
Youtube
Hearsay
Google alerts
Meta Business Suite
Tweetdeck
What we have done
Leveraging social media to expand coverage of a Asset Manager’s campaign
What we are proud of
20%
increased traffic
12/Hrs
of campaign execution lead-time reduction
Financial Marketing Services for a Europe-based Asset Manager
What we are proud of
$2.4m
annualized cost savings
>30,000
reports generated per annum
Web Content Management for a US-based Asset Manager
What we are proud of
$1.6m
in annualized cost savings
60%
decrease in turnaround time
Our Perspective on Social Media Support Services
Meet our experts
Fauzaan Farook
Director, Fund Marketing Services
Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.
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Frequently Asked Questions
How can social media support services be used effectively in the financial services space?
Effectively promoting your brand on social media platforms requires careful goal and objective setting, planning and analysis. Marketers in the financial services space need to be cognisant of the diverse market segments targeted by asset managers, investment banks, hedge funds and other such entities.
We help you successfully execute social media campaigns and manage corporate pages, ensuring they resonate with the relevant market segments.
What is social media listening?
Social media listening is the process of monitoring social media channels to assess what is being said about a company, individual product or brand as well as the company’s competitors. Through social media listening, you can track every mention of your company/brand on social media platforms in real time. This provides you with actionable insights on how customers feel about your products or services, what your shortcomings are and what they expect from you in the long run.
How can social media performance be measured effectively?
When measuring social media performance based on your pre-determined goals, you can analyse how people are engaging with posts and ad content to optimise social media marketing efforts. To evaluate your performance, you can define the relevant key performance indicators (KPIs) associated with each goal. These KPIs include, but are not limited to, likes, comments and shares, visits to website, reach, impressions, leads and followers.