Market Research and Insights
Amid rapid market movements, primary market research services and consumer insights become critical for all corporate and consulting businesses. As one of the finest primary market research consulting firms, Acuity’s end-to-end market research consultancy helps you understand markets in depth. We are industry-agnostic and work across the value chain of a particular sector/process to deliver value and trustworthy data. Our research is anchored in empathy- and emotion-driven responses for B2C studies and fact- and data-driven insights for B2B studies that help brands and businesses understand the crux of the problem and make informed decisions.
Acuity is a leading market research firm, and its team of seasoned experts uses a wide range of quantitative and qualitative research techniques and tools to go beyond surface-level data to assess consumer insights, understand market trends and evaluate the competitive landscape.
Who we serve
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Corporates and Consulting -
Asset management -
Private Markets -
Banking
Support We Offer
End-to-end project management
Acuity project manager handles all research activities and shares daily progress updates
Coordination and communication with and real-time reporting to different stakeholders
Bespoke and transparent engagement models with accountability and hands-off threshold for smooth management of large, multi-geography/team projects
Project and panel management
Questionnaire analysis
Thorough review of questionnaires
Suggestions and consultation on the questionnaire for better research execution
Consultation on redesigning questions from a better-data point of view
Survey programming
Interactive survey scripting
Methodologies
Complex functionalities
Interactive online reporting solution
Integration with third-party tools
Social media integration
Unparalleled and comprehensive sample access
Access to quality samples across geographies and industries
Established relationships with panel providers around the world
Access to global B2B and B2C online samples
Access to hard-to-reach/niche audiences
Strong panel network of over 50 sample providers
Data collection
Our data collection services are the cornerstone of informed decision-making and market intelligence. We transform raw data into actionable intelligence, helping you stay ahead of curve by ensuring multi-channel data collection, targeted respondent recruitment, global reach, impeccable quality assurance, adopting advanced technology, and tailored approach.
Field management
Dedicated global project management team manages fieldwork across time zones
Live tracking of fieldwork by advanced dashboards
ISO 20252-certified and adherence to its code
Quality checking
Best-in-class quality standards
Multi-layered quality checks
Strong feedback mechanism
Data processing
Data cleaning and validation
Tabulation
Charting
Data visualisation
Customised and flexible online dashboards
E-tabs and tableau dashboards
Customised decipher dashboards
Data drill-down portal and mobile app for “access on the go”
High-end Reportals
Automation through VBA macros
Data delivery in desired formats
Data delivery in different formats, as desired by client
Data provided in standard Excel, SPSS, and ASCII to a customised tabular format and in the form of fully fledged presentations as per client requirement
Rapid results or top-line reports, including PPT, Word and Excel exports
Report writing for actionable insights
Presentation of findings, consultative approach with advanced analytics.
Delineating key insights from survey results that could result in a tangible change in perception
Survey result analysis, forecasting growth, opportunities, highlighting gap areas for improvement, reducing costs, and aiding faster and better decision making
Support in writing consumer insights consulting reports.
Industries served and areas of expertise
Customer satisfaction
Customer loyalty
Voice of the customer (VoC)
Customer satisfaction studies
Pricing research
Customer service research
Customer net promoter score (NPS)
Consumer behaviour
Usage and attitude
Corporate image
Brand perception
Media and ad tracking measurement
B2B research
Product concept testing
Brand research
Product penetration
Product and concept testing
Product usage and attitude
Brand perception
Brand tracking and indexing
Brand awareness
Shopping and eating habits
Food tasting and scent tests
Price testing
Market analysis
Distribution channel analysis
Customer service quality analysis
Client satisfaction
Customer loyalty
Customer needs
Purchase intent
Image research
Market analysis
Smartphone research
Product research
Product segmentation
Distribution channel analysis
Market analysis
Client satisfaction and loyalty studies
Patients’ opinions and habits
Physicians’ therapy and prescription habits
Pharmacists’ recommendations
Satisfaction studies
Advertising and concept testing
Pricing research
Pre-market launch
Product launch
Health insurance research
Brand positioning
Customer experience
Dealership satisfaction
Alternative energy engines research
Hybrid vehicles research
Automotive batteries research
Used-car studies
Automotive aftermarket studies
Banking financial services and insurance (BFSI)
Retail and FMCG
IT and telecommunications
Manufacturing
Healthcare and pharma
Automobiles
How we are different
We have more than 17 years of experience in being a trusted partner to some of the world’s largest market research consulting firms and consulting organisations
As a leading consumer insights company, we have access to millions of B2B and B2C respondents, leveraging different online panels from a strong panel network of over 50 sample providers.
A proven leader in primary market research services such as survey programming, online surveys, gaining access to hard-to-reach and popular samples, managing fields, analysing survey results and sharing insights from research – collectively and on a standalone basis.
Holding industry-leading certifications and a sophisticated compliance framework. A corporate member of ESOMAR, adhering to its Market Research Code. ISO 20252-, 9001- and 27001-certified, ensuring the highest levels of data security and compliance.
What we have done
Technology disruption analysis support to a global asset management firm
What we are proud of
Providing insights on IT spending behaviour of enterprise customers
Identifying emerging trends and patterns of disruption
ESG investment analysis support to a UK-based asset management firm
What we are proud of
Facilitating a seamless integration of ESG criteria into the client’s investment decisions
Empowering the client to make strategic and more aligned investment decisions
Provide support to a research-based business consulting firm to evaluate various therapies and treatments using Forsta (formerly Confirmit)
What we are proud of
We designed separate patient charts, ensuring that the required charts are being answered.
The client was delighted with our suggestion and quality of work on the project.
Conducted an automotive brand awareness survey using Qualtrics
What we are proud of
Identified opportunities for new product offerings
Helped the client with actionable insights to fine-tune strategies of a new product
Support to a US based client in evaluating the importance of ESG factors
What we are proud of
Provided actionable insights and evaluated ESG perceptions and their impact on sectors and investment decisions
Assessed demand generation in ESG investing
Assistance to a Europe based client in conducting a healthcare study
What we are proud of
Provided actionable insights to fine-tune client’s technology and specifications
Helped client with strategy and decision-making for new-product launch
Support to a US-based global firm in creating an offshore centre of services (COS)
What we are proud of
~20%
increase in efficiency, leading to significantly reduced time to market
~25%
y/y increase in number
Support to a leading US-based market research agency in conducting an automotive brand awareness survey
What we are proud of
USD10K
saved on research work
Able to devote time to strategic work and core tasks
Support to a leading PE firm in analysing opportunity to provide business intelligence and performance management solutions to medium-size and large businesses
What we are proud of
Increased revenue
Increased revenue from research work by USD50K vs previous year
Provided actionable insights
To gauge demand, volume and opportunity
Support to a leader in employer branding research on automated report production
What we are proud of
Increased efficiency
34% increase in efficiency, enabling expansion of client teams in new markets
Enabled real-time reporting
Enabled real-time reporting of key survey insights
Acuity’s insightful assessment of HNWIs’ purchasing behaviour for a leading luxury consulting organization
What we are proud of
$10,000
Cost saving
Enabling a significant improvement in client’s sales
Acuity’s insightful assessment of global consumer behaviour
What we are proud of
40,000+
global respondents reached
2,000+
respondents participated through online survey
Research on a multiple sclerosis drug with help from global neurologists
What we are proud of
Assessed the target market size, key competitors and current pricing range
Enabled the client to take informed decisions thereby increasing market penetration
Study of small business owners, conducted for a leading financial institution
What we are proud of
25%
cost savings
22%
time savings
Market size, share and industry analysis for a leading consulting firm
What we are proud of
15%
Cost saved through correct target audience
5%
New sales strategy helped to increase sales
Imparting understanding of luxury goods usage
What we are proud of
Client was able to gain an understanding of global luxury goods usage
Client was also able to recognise the types of and motives behind luxury goods purchases and usage
Our Perspectiveon Market Research Outsourcing & Consulting Services
Triangulation in Market Research
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