Market Research and Insights
Amid rapid market movements, market research and consumer insights become critical for all corporate and consulting businesses. As one of the finest consumer insights companies, Acuity’s end-to-end market research consultancy helps you understand markets in depth. We are industry-agnostic and work across the value chain of a particular sector/process to deliver value and trustworthy data. Our research is anchored in empathy- and emotion-driven responses for B2C studies and fact- and data-driven insights for B2B studies that help brands and businesses understand the crux of the problem and make informed decisions.
Acuity is a leading market research firm, and its team of seasoned experts uses a wide range of quantitative and qualitative research techniques and tools to go beyond surface-level data to assess consumer insights, understand market trends and evaluate the competitive landscape.
Who we serve
Market Research and Consumer Insights Support for Corporates and Consulting Firms
- Acuity project manager handles all research activities and shares daily progress updates
- Coordination and communication with and real-time reporting to different stakeholders
- Bespoke and transparent engagement models with accountability and hands-off threshold for smooth management of large, multi-geography/team projects
- Project and panel management
- Presentation of findings, consultative approach with advanced analytics.
- Delineating key insights from survey results that could result in a tangible change in perception
- Survey result analysis, forecasting growth, opportunities, highlighting gap areas for improvement, reducing costs, and aiding faster and better decision making
- Support in writing consumer insights consulting reports.
Market Research and Consumer Insights Support for Corporates and Consulting Firms
- Acuity project manager handles all research activities and shares daily progress updates
- Coordination and communication with and real-time reporting to different stakeholders
- Bespoke and transparent engagement models with accountability and hands-off threshold for smooth management of large, multi-geography/team projects
- Project and panel management
- Presentation of findings, consultative approach with advanced analytics.
- Delineating key insights from survey results that could result in a tangible change in perception
- Survey result analysis, forecasting growth, opportunities, highlighting gap areas for improvement, reducing costs, and aiding faster and better decision making
- Support in writing consumer insights consulting reports.
How we are different
We have more than 17 years of experience in being a trusted partner to some of the world’s largest market research firms and consulting organisations.
As a leading consumer insights company, we have access to millions of B2B and B2C respondents, leveraging different online panels from a strong panel network of over 50 sample providers.
A proven leader in market research ancillary services such as survey programming, online surveys, gaining access to hard-to-reach and popular samples, managing fields, analysing survey results and sharing insights from research – collectively and on a standalone basis.
Holding industry-leading certifications and a sophisticated compliance framework. A corporate member of ESOMAR, adhering to its Market Research Code. ISO 20252-, 9001- and 27001-certified, ensuring the highest levels of data security and compliance.
In the News

Abhishek Bhatia, recognized as one of the Research Heroes by Market Research Society (MRS)
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