Market Research and Insights
Amid rapid market movements, market research and consumer insights become critical for all corporate and consulting businesses. As one of the finest consumer insights companies, Acuity’s end-to-end market research consultancy helps you understand markets in depth. We are industry-agnostic and work across the value chain of a particular sector/process to deliver value and trustworthy data. Our research is anchored in empathy- and emotion-driven responses for B2C studies and fact- and data-driven insights for B2B studies that help brands and businesses understand the crux of the problem and make informed decisions.
Acuity is a leading market research firm, and its team of seasoned experts uses a wide range of quantitative and qualitative research techniques and tools to go beyond surface-level data to assess consumer insights, understand market trends and evaluate the competitive landscape.
Who we serve
Market Research and Consumer Insights Support for Corporates and Consulting Firms
- Acuity project manager handles all research activities and shares daily progress updates
- Coordination and communication with and real-time reporting to different stakeholders
- Bespoke and transparent engagement models with accountability and hands-off threshold for smooth management of large, multi-geography/team projects
- Project and panel management
- Presentation of findings, consultative approach with advanced analytics.
- Delineating key insights from survey results that could result in a tangible change in perception
- Survey result analysis, forecasting growth, opportunities, highlighting gap areas for improvement, reducing costs, and aiding faster and better decision making
- Support in writing consumer insights consulting reports.
Market Research and Consumer Insights Support for Corporates and Consulting Firms
- Acuity project manager handles all research activities and shares daily progress updates
- Coordination and communication with and real-time reporting to different stakeholders
- Bespoke and transparent engagement models with accountability and hands-off threshold for smooth management of large, multi-geography/team projects
- Project and panel management
- Presentation of findings, consultative approach with advanced analytics.
- Delineating key insights from survey results that could result in a tangible change in perception
- Survey result analysis, forecasting growth, opportunities, highlighting gap areas for improvement, reducing costs, and aiding faster and better decision making
- Support in writing consumer insights consulting reports.
How we are different
We have more than 17 years of experience in being a trusted partner to some of the world’s largest market research firms and consulting organisations.
As a leading consumer insights company, we have access to millions of B2B and B2C respondents, leveraging different online panels from a strong panel network of over 50 sample providers.
A proven leader in market research ancillary services such as survey programming, online surveys, gaining access to hard-to-reach and popular samples, managing fields, analysing survey results and sharing insights from research – collectively and on a standalone basis.
Holding industry-leading certifications and a sophisticated compliance framework. A corporate member of ESOMAR, adhering to its Market Research Code. ISO 20252-, 9001- and 27001-certified, ensuring the highest levels of data security and compliance.
What we have done
Conducted an automotive brand awareness survey using Qualtrics
What we are proud of
Identified opportunities for new product offerings
Helped the client with actionable insights to fine-tune strategies of a new product
Support to a US based client in evaluating the importance of ESG factors
What we are proud of
Provided actionable insights and evaluated ESG perceptions and their impact on sectors and investment decisions
Assessed demand generation in ESG investing
Assistance to a Europe based client in conducting a healthcare study
What we are proud of
Provided actionable insights to fine-tune client’s technology and specifications
Helped client with strategy and decision-making for new-product launch
Support to a US-based global firm in creating an offshore centre of services (COS)
What we are proud of
~20%
increase in efficiency, leading to significantly reduced time to market
~25%
y/y increase in number
Support to a leading US-based market research agency in conducting an automotive brand awareness survey
What we are proud of
USD10K
saved on research work
Able to devote time to strategic work and core tasks
Support to a leading PE firm in analysing opportunity to provide business intelligence and performance management solutions to medium-size and large businesses
What we are proud of
Increased revenue
Increased revenue from research work by USD50K vs previous year
Provided actionable insights
To gauge demand, volume and opportunity
Support to a leader in employer branding research on automated report production
What we are proud of
Increased efficiency
34% increase in efficiency, enabling expansion of client teams in new markets
Enabled real-time reporting
Enabled real-time reporting of key survey insights
Acuity’s insightful assessment of HNWIs’ purchasing behaviour for a leading luxury consulting organization
What we are proud of
$10,000
Cost saving
Enabling a significant improvement in client’s sales
Acuity’s insightful assessment of global consumer behaviour
What we are proud of
40,000+
global respondents reached
2,000+
respondents participated through online survey
Research on a multiple sclerosis drug with help from global neurologists
What we are proud of
Assessed the target market size, key competitors and current pricing range
Enabled the client to take informed decisions thereby increasing market penetration
Study of small business owners, conducted for a leading financial institution
What we are proud of
25%
cost savings
22%
time savings
Market size, share and industry analysis for a leading consulting firm
What we are proud of
15%
Cost saved through correct target audience
5%
New sales strategy helped to increase sales
Imparting understanding of luxury goods usage
What we are proud of
Client was able to gain an understanding of global luxury goods usage
Client was also able to recognise the types of and motives behind luxury goods purchases and usage
In the News
The Market Research Society
Abhishek Bhatia, recognized as one of the Research Heroes by Market Research Society (MRS)
Read here
Read MoreOur Perspective on Market Research and Insights
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Meet our experts
Manish Chandna
Senior Director, Corporates and Consulting Research
Manish heads strategy research practice for consulting and corporate clients at Acuity Knowledge Partners. He has over 15 years’ experience across consulting, corporates, investment banking and other professional services firms. Manish works closely with consulting partners and key decision makers to enable value creation in consulting assignments. He is seasoned in onboarding new clients and takes ownership of setting up new teams, delivery structures and expanding product/regional coverage. Manish has been involved in various company-level strategic initiatives.
Santosh Kumar
Director – Primary Research
Santosh has nearly 18 years of experience in quantitative and qualitative primary research. He is responsible for providing research and insight support to market research agencies, helping them prepare key insights for business processes.
He has successfully delivered syndicate and ad hoc projects related to diary data, pharmaceutical data, and product/concept tests. Over his 16-year tenure with Acuity, he has been responsible for conceptualising specific client needs and framing solutions to assist in business development efforts. Prior to joining Acuity, he was employed with Annik, where he delivered data analysis projects. Santosh holds a Bachelor of Commerce degree from the University of Delhi and a Diploma in Computers from DOEACC.
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