Sales and Marketing Strategy

Actionable intelligence and customised solutions to rev up your sales and marketing outcomes

Overview

We support our clients’ business development teams across the sales cycle; this includes helping them gather sales intelligence and assisting them with sales reporting and administration, key account management, and CRM and RFP processes. Our wide range of offerings frees up in-house teams to focus more on value-added and client-facing activities.

Through our deep domain expertise, we advise our clients on optimal marketing strategies for launching new products and services.

Our tech-based solutions provide agility and increase client responsiveness, while our flexible working models align perfectly to provide seamless support to in-house teams, enhancing their productivity and job satisfaction.

Support we offer

How we are different

CUSTOMISED AND INTEGRATED SALES AND MARKETING SOLUTIONS
CUSTOMISED AND INTEGRATED SALES AND MARKETING SOLUTIONS

Extensive bespoke services to effectively support clients’ strategic sales objectives

EXPERTISE AND EXPERIENCE ACROSS THE SALES CYCLE
EXPERTISE AND EXPERIENCE ACROSS THE SALES CYCLE

We shorten the sales cycle by helping clients at all stages – from prospecting to closing the sale

TRUSTED PARTNER FOR MARKETING EXCELLENCE
TRUSTED PARTNER FOR MARKETING EXCELLENCE

Several years of experience in delivering key marketing insights, providing strategic advice and producing marketing material for Fortune 500 companies

UNINTERRUPTED AND FLEXIBLE SUPPORT MODELS
UNINTERRUPTED AND FLEXIBLE SUPPORT MODELS

Flexibility to scale based on demand dynamics and seasonal factors

What we have done

Support for Consulting and Corporate Firms
Marketing Mix Modeling for a US-based Consumer Durables Firm
What we are proud of

20%

increase in net sales opportunities

12.7%

improvement in incremental sales

Our perspective on Sales and Marketing Strategy
Augmented reality – The retail sector’s next game changer? Blog
Augmented reality – The retail sector’s next game changer?

The retail sector contin..... Read More

Store Retailing- Finding Hope in Retail Tech Blog
Store Retailing- Finding Hope in Retail Tech

The woes of Store based ..... Read More

Meet our experts

Prabaldeep Paul

Director – Corporate, and Consulting Research

Prabaldeep leads the strategy research and consulting practice at Acuity Knowledge Partners. He has over 13 years of experience working on assignments related to growth strategy formulation, go-to-market strategy, market entry and expansion (buy/build options), benchmarking, business transformation, process improvement, and more. He works closely with management, strategy, corporate development, competitive intelligence, innovation and procurement teams of clients across multiple industries.

Prabaldeep Paul
Prabaldeep Paul

Director – Corporate, and Consulting Research

Manish Chandna

Director – Corporates and Consulting Research

Manish heads strategy research practice for consulting and corporate clients at Acuity Knowledge Partners. He has over 15 years’ experience across consulting, corporates, investment banking and other professional services firms. Manish works closely with consulting partners and key decision makers to enable value creation in consulting assignments. He is seasoned in onboarding new clients and takes ownership of setting up new teams, delivery structures and expanding product/regional coverage. Manish has been involved in various company-level strategic initiatives.

Manish Chandna
Manish Chandna

Director – Corporates and Consulting Research

Sumit Chhabra

Senior Director – Corporate, Consulting & Private Equity Services

Sumit heads the Consulting & Private Equity vertical at Acuity Knowledge Partners. He also oversees the China Delivery Centre. Sumit is responsible for strategy formulation and implementation, innovation and business development, in addition to providing oversight to delivery groups. He has more than 18 years’ experience across diverse lines of services, including private equity, consulting, market research, investment banking, and commercial banking. In his previous roles at Acuity Knowledge Partners, Sumit was instrumental in setting up the Investment Banking vertical and multiple other services. He also led the business turnaround of a subsidiary company as its COO. He is a chartered accountant and a national rank holder in the foundation level of ICAI.

Sumit Chhabra
Sumit Chhabra

Senior Director – Corporate, Consulting & Private Equity Services

Adrian Wright

Senior Director, Investment Banking, Private Equity and Consulting Business Development

Adrian leads Business Development across Investment Banking, Private Equity and Consulting clients in EMEA and APAC. He has 20 years' experience working in the financial services industry, having spent 13 years working in Equity Capital Markets for Rothschild and RBS, before moving to Acuity Knowledge Partners in 2013. He has a deep knowledge of financial markets, having originated and executed over USD50bn of ECM transactions across a wide range of sectors, products and geographies. He has extensive experience working with and advising the majority of Investment Banking coverage and product groups, and leading global Private Equity firms. Adrian holds a MA (Hons Oxon) in Philosophy, Politics and Economics from the University of Oxford.

Adrian Wright
Adrian Wright

Senior Director, Investment Banking, Private Equity and Consulting Business Development

Marie Filotti

Head, APAC Business Development

Marie Filotti heads APAC Business Development at Acuity Knowledge Partners and is based in Hong Kong. She joined the firm in 2018 after 13 years in Investment Banking and Capital Markets, mainly at Nomura (previously Lehman Brothers), and also worked on the corporate side, having run Investor Relations at a China-based ASX-listed gas company. She uses her experience in the industry to advise our clients on best practices in implementation of engagements across all sectors. Marie holds a BA from Yale University and a Masters in Finance from Sciences-Po Paris.

Marie Filotti
Marie Filotti

Head, APAC Business Development

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