Overview
Acuity Knowledge Partners offers a broad range of marketing material support (as part of our fund marketing services), combined with our rich experience in working with professional software. Our teams are well versed in formatting and producing marketing material for global asset managers; our services include asset-class pitchbooks, fund brochures, fund factsheets, fund presentations, marketing material services, pitch decks and other slide library software support and desktop publishing (DTP) support. We offer Seismic slide library management support, support with migration and regular maintenance and overall insight to ensure your financial marketing material and fund brochures are up to date.
Support We Offer in Fund Factsheets and Marketing Material
- Periodic update of Fund/ETF factsheets and marketing material, including presentations, pitch books, brochures and flyers, laminates, and fund lists
- Automated solution for data validation, analysis, calculations, charting and document updates through our proprietary “Report Generator” tool
- Final form reports in multiple formats – Word, Excel, PPT, PDF, InDesign, and HTML – for web, mobile, and handheld devices
- Interactive web and HTML-based factsheets
How we are different
Over a decade of proven experience in working with global asset managers, including 6 of the top 20 asset managers
Winning combination of people, technology and process knowledge
Customised and integrated technology solutions, offering more flexibility than the off-the-shelf software available in the market, specifically for fund factsheets and other financial marketing material
Highly qualified capital-markets specialists with extensive experience in the asset management industry and in project management/delivery
End-to-end fund factsheets and financial marketing material production expertise
What we have done
Fund Marketing Services for a Europe-based Asset Manager
What we are proud of
$2.4m
annualized cost savings
>30,000
reports generated per annum
Customer Testimonials
The team does an amazing job channeling through so much work and helping maintain the correct brand standard for content - whether it is sales pitch; articles or product support imagery. The Acuity team was pivotal in helping redesign a sales pitch for a key win in the APAC region. The associates I have worked with at Acuity are extremely professional, courteous and highly responsive, producing excellent quality work, which I really appreciate. Everyone is a pleasure to work with!
Senior Marketing Manager
US investment management firm
Acuity is great at responding to urgent needs and streamlining processes when necessary. I have been very impressed and thankful that I get to work with a team that is diligent, reasonable, and can delegate between urgent needs and deliverables that can wait. The team has been exceptionally kind and has even, in some ways, helped me in my new role. I recently moved to collateral management and due to Acuity's awareness and thoughtfulness, they were able to catch a few of my own mistakes.
Marketing Manager
US investment management firm
Our perspective on Fund Factsheets and Marketing Material
Meet our experts
Narendra Babu
Associate Director, Fund Marketing Services
Narendra has been with Acuity Knowledge Partners (Acuity) since 2007. He has over 10 years experience in mutual funds, ETFs reporting and derivatives trading. At Acuity, he is responsible for project transition and setting-up high-performing teams to support client reports, factsheets, pitchbooks, performance reports, and investment writing for global asset and wealth managers. He has worked with several asset managers to streamline their processes, helping them implement industry best practices and achieve process efficiencies resulting in significant cost reduction. Prior to joining Acuity, he worked as Eurodollar trader. He holds master’s degree in management from Bangalore University.
Narendra Babu
Associate Director, Fund Marketing Services
Balaji Ramakrishnan
EMEA Head – Banking & Asset Management
Balaji Ramakrishnan leads Europe and Middle East business development for Acuity. Having spent his formative years in core banking technology operations, he brings a deep understanding of credit processes and the ability to make analytics-driven decisions. He works closely with senior client stakeholders as a trusted partner, shaping the business case for scaled efficiencies through centralisation, standardisation and intelligent automation within Commercial Lending and Asset Management verticals.
Balaji has established long-term partnerships with banks, asset managers and insurance firms across a number of front and middle office transformation initiatives over the past 20 years. Prior to Acuity, he worked at Accenture and Oracle, serving European financial services clients. He holds an MBA from the London Business School.
Balaji Ramakrishnan
EMEA Head – Banking & Asset Management
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