P19

Market Research Firms

Our approach

Acuity Knowledge Partners is a global one-stop shop for solutions for all major activities of market research services, offering a combination of latest technology, optimum execution techniques, robust quality, and extensive experience. We provide market research services to consumer market research companies and market research firms. Our market research services span across various industry verticals and we have a scalable resource pool of domain experts.

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Support We Offer

  • Market Research and Insights Open

    As markets move at a swift pace, market research and intelligence become critical for all businesses. Acuity’s end-to-end market research consultancy helps you understand markets. We are industry-agnostic and work across the value chain of a particular industry/process to deliver value and trustworthy data. Our research is anchored in empathy- and emotion-driven responses for B2C studies and fact- and data-driven insights for B2B studies that help brands and businesses understand the crux of the problem and make informed decisions.

  • Research Publishing Open

    Research Publishing services, including supervisory analyst (SA) approval, editing, formatting & publishing, and design, have become a bottleneck for timely publication of reports and an area where costs have increased, since skilled SAs, editors, and formatting & publishing and design specialists are difficult to hire, train, and retain. Many of our clients are, therefore, outsourcing the process to reduce costs, increase efficiency, cut down on management oversight, and tap into a large pool of skilled resources with domain expertise.

    Acuity Knowledge Partners’ Research Publishing team – SAs, Editors, and Formatting & Publishing and Graphic Design Specialists – has over 15 years of experience serving global financial services firms. They review, approve, and publish research, meeting tough deadlines in a fast-paced work environment and amid a heavy flow of content. Working with our teams across the globe, clients can take advantage of the ‘follow-the-sun’ engagement model, ensuring greater efficiency and productivity.

How we are different

SYSTEMS EXPERTISE
SYSTEMS EXPERTISE
ESOMAR corporate member adhering to its market research code. ISO 20252, 9001, 27001 certified, ensuring highest levels of data security and compliance
Industry Experience
Industry Experience
Over 15 years of impeccable track record in providing market research services to global top 20 Market Research firms
TECH-DRIVEN INNOVATIVE SOLUTIONS
TECH-DRIVEN INNOVATIVE SOLUTIONS
Expertise in industry leading tools from simple spreadsheets to modern research and visualization tools
Customised Models
Customised Models
Unique consultative approach with uninterrupted, flexible and customized support models
FLEXIBITY FOR SEAMLESS OPERATIONS
FLEXIBITY FOR SEAMLESS OPERATIONS
Change management ensures seamless integration with client teams to enable quick scalability and work initiation faster

What we have done

Support for Consulting and Corporate Firms
Data Processing Support for a Telecom Firm’s Global Expansion
What we are proud of

14.1%

increase in revenue

26.2%

increase in mobile customers

Support for Consulting and Corporate Firms
TURF Analysis for a US FMCG Firm
What we are proud of

Successfully retained the best product attributes

Boosted client sales through new product combinations

Support for Consulting and Corporate Firms
Conjoint Analysis for a Dutch Brewing Company
What we are proud of

Improved customer perception

Increase in sales for client

Support for Consulting and Corporate Firms
Understanding Perception Regarding a Particular Drug
What we are proud of

Improved CSAT ratings

Improvised packaging

Support for Consulting and Corporate Firms
Improving performance of customer service function
What we are proud of

10-15%

Improvement in operational efficiency

Shift focus on more critical function areas

Support for Consulting and Corporate Firms
Market Assessment – Online Banking Services
What we are proud of

Assess the adoption rate of online banking services

Improved CSAT ratings; Remarkable interest generation

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In the News

Acuity Knowledge Partners wins ‘Best Supporting Institution of 2023’ at GIFA 2023
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People Management
Why businesses must seize the opportunity for cross-border recruitment
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The Market Research Society
Abhishek Bhatia, recognized as one of the Research Heroes by Market Research Society (MRS)
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Meet our experts

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Manish Chandna

Senior Director, Corporates and Consulting Research

Manish heads strategy research practice for consulting and corporate clients at Acuity Knowledge Partners. He has over 15 years’ experience across consulting, corporates, investment banking and other professional services firms. Manish works closely with consulting partners and key decision makers to enable value creation in consulting assignments. He is seasoned in onboarding new clients and takes ownership of setting up new teams, delivery structures and expanding product/regional coverage. Manish has been involved in various company-level strategic initiatives.

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Manish Chandna
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Santosh Kumar

Director – Primary Research

Santosh has nearly 18 years of experience in quantitative and qualitative primary research. He is responsible for providing research and insight support to market research agencies, helping them prepare key insights for business processes.

He has successfully delivered syndicate and ad hoc projects related to diary data, pharmaceutical data, and product/concept tests. Over his 16-year tenure with Acuity, he has been responsible for conceptualising specific client needs and framing solutions to assist in business development efforts. Prior to joining Acuity, he was employed with Annik, where he delivered data analysis projects. Santosh holds a Bachelor of Commerce degree from the University of Delhi and a Diploma in Computers from DOEACC.

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Santosh Kumar
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