Support we offer
Content Maintenance and Publishing
- Update client sales and marketing, and research articles across literature libraries, ensuring the proper use of tagging, metadata, and categorization
- Update web pages to reflect the latest information and corporate announcements
- Implement time-sensitive regulatory updates and disclaimers across regional websites
- Ensure all fund pages are up to date with the latest performance data and fund-related material
- Personalize content based on user segmentation and regions
- Maintain internal document repositories with accurate version control
- Create new web pages with existing page templates and reusable components on the CMS(Content Management System) using client-provided content
- Apply the latest design trends to highlight content in order to achieve maximum reach
- Execute multi-page web campaigns based on marketing promotions or events
- Publish time-sensitive news releases and blog posts in an accurate manner
- Create fund pages with embedded data source connections and HighCharts linking
- Liaise with client internal legal departments to ensure all content is compliant with financial reporting standards
- Carry out quality checks post-publishing and cross-browser tests to ensure compatibility
Content Monitoring
- Carry out standard content audits to identify broken links and duplicate or missing content; conducted through web tools such as SEMRush, Screaming Frog, and Nibbler
- Conduct periodic content audits to identify any accessibility or other web standard inconsistencies
- Address any discovered issues to ensure the website is compliant with search engine optimization (SEO) and web standards
- Ensure all marketing collateral hosted in the website and internal document repositories is within compliance validity periods and that expired material is archived
- Periodic backing up of web pages in .PDF format for regulatory purposes
Web Asset Creation
- Create responsive page templates for multiple devices
- Migrate CMS templates, rebrand websites, enabling compatibility with organizational standards
- Create custom reusable components for attractive content placement
- Create/enable side navigations
- Create content promotional tiles
- Create/enable animated banner sliders
Tools: Sitecore, Smart House, Adobe Experience Manager, TeamSite, SharePoint, WordPress, Seismic and Drupal
How we are different
Capital markets background of all our digital marketing personnel, helping understand underlying digital marketing campaigns better
Access to skilled talent pool at competitive rates – cost savings between 30% and 40%
Strong technology support team, providing seamless capital-market-intensive web technology solutions that straddle multiple disciplines
Flexibility to scale up and down based on demand dynamics and seasonal factors
What we have done
Fund Marketing Services for a Europe-based Asset Manager
What we are proud of
$2.4m
annualized cost savings
>30,000
reports generated per annum
Web Content Management for a US-based Asset Manager
What we are proud of
$1.6m
in annualized cost savings
60%
decrease in turnaround time
Our perspective on Web Content Management
Blog
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October 10, 2014
Blog
Build a Robust and Responsive Digital Marketing Platform
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October 20, 2016
Asset Management , Digital Marketing , Fund Marketing Services
Meet our experts
Fauzaan Farook
Associate Director, Fund Marketing Services
Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.
Fauzaan Farook
Associate Director, Fund Marketing Services
Fauzaan Farook
Associate Director, Fund Marketing Services
Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.
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