Overview
Acuity Knowledge Partners offers comprehensive web content management services ranging from content maintenance, content publishing, web asset creation, content audits and platform migration. Our web content management specialists are proficient in industry leading enterprise Content Management Systems (CMS). We provide support on web content edits, document uploads, regulatory updates, web page builds, multi-language versioning and digital distribution of marketing collateral.
Our experts also manage internal document repositories, reusable CMS component builds, responsive CMS template creation, interactive widgets and dynamic chart creation while ensuring content complies with necessary regulations and brand guidelines. Cross browser/responsive testing, pre-publishing and post-publishing testing are key practices we incorporate in our quality assurance. Our specialists with the right domain knowledge ensure our clients have a competitive edge via diligent publishing of timely, accurate and compliant digital information.
Moreover, under our array of web content management services, our expertise has progressively expanded to include Web and Document Accessibility. We provide consultation and implementation support in incorporating accessibly provisions for websites and digital documents on par with Web Content Accessibility Guidelines (WCAG), Americans with Disabilities Act (ADA), and USG guidelines.
Support We Offer
- Update client sales and marketing, and research articles across literature libraries, ensuring the proper use of tagging, metadata, and categorization
- Update web pages to reflect the latest information and corporate announcements
- Implement time-sensitive regulatory updates and disclaimers across regional websites
- Ensure all fund pages are up to date with the latest performance data and fund-related material
- Personalize content based on user segmentation and regions
- Maintain internal document repositories with accurate version control
- Create new web pages with existing page templates and reusable components on the CMS(Content Management System) using client-provided content
- Apply the latest design trends to highlight content in order to achieve maximum reach
- Execute multi-page web campaigns based on marketing promotions or events
- Publish time-sensitive news releases and blog posts in an accurate manner
- Create fund pages with embedded data source connections and HighCharts linking
- Liaise with client internal legal departments to ensure all content is compliant with financial reporting standards
- Carry out quality checks post-publishing and cross-browser tests to ensure compatibility
- Carry out standard content audits to identify broken links and duplicate or missing content; conducted through web tools such as SEMRush, Screaming Frog, and Nibbler
- Conduct periodic content audits to identify any accessibility or other web standard inconsistencies
- Address any discovered issues to ensure the website is compliant with search engine optimization (SEO) and web standards
- Ensure all marketing collateral hosted in the website and internal document repositories is within compliance validity periods and that expired material is archived
- Periodic backing up of web pages in .PDF format for regulatory purposes
- Providing consultation to the clients on digital document accessibility best practices and accessibility remediation tools
- Developing a comprehensive database of marketing collaterals that were strictly required to be made accessible as per the regulatory requirements
- Establishing a standardized accessibility remediation process under the existing document creation procedure
- Achieved the internal client targets with zero deviations on ensuring digital document accessibility
- Incorporating a proactive real-time monitoring process to ensure 100% accessibility compliance on published digital documents at all times
- Development of a comprehensive database via website crawls of all impacted web locations that required WCAG remediation solutions
- Diligent prioritization and implementation of WCAG remediation solutions based on importance and web links volumes respectively
- Systematic allocation of project team resources and attainment of project goals 40% faster than estimated timelines
Support We Offer
- Update client sales and marketing, and research articles across literature libraries, ensuring the proper use of tagging, metadata, and categorization
- Update web pages to reflect the latest information and corporate announcements
- Implement time-sensitive regulatory updates and disclaimers across regional websites
- Ensure all fund pages are up to date with the latest performance data and fund-related material
- Personalize content based on user segmentation and regions
- Maintain internal document repositories with accurate version control
- Create new web pages with existing page templates and reusable components on the CMS(Content Management System) using client-provided content
- Apply the latest design trends to highlight content in order to achieve maximum reach
- Execute multi-page web campaigns based on marketing promotions or events
- Publish time-sensitive news releases and blog posts in an accurate manner
- Create fund pages with embedded data source connections and HighCharts linking
- Liaise with client internal legal departments to ensure all content is compliant with financial reporting standards
- Carry out quality checks post-publishing and cross-browser tests to ensure compatibility
- Carry out standard content audits to identify broken links and duplicate or missing content; conducted through web tools such as SEMRush, Screaming Frog, and Nibbler
- Conduct periodic content audits to identify any accessibility or other web standard inconsistencies
- Address any discovered issues to ensure the website is compliant with search engine optimization (SEO) and web standards
- Ensure all marketing collateral hosted in the website and internal document repositories is within compliance validity periods and that expired material is archived
- Periodic backing up of web pages in .PDF format for regulatory purposes
- Providing consultation to the clients on digital document accessibility best practices and accessibility remediation tools
- Developing a comprehensive database of marketing collaterals that were strictly required to be made accessible as per the regulatory requirements
- Establishing a standardized accessibility remediation process under the existing document creation procedure
- Achieved the internal client targets with zero deviations on ensuring digital document accessibility
- Incorporating a proactive real-time monitoring process to ensure 100% accessibility compliance on published digital documents at all times
- Development of a comprehensive database via website crawls of all impacted web locations that required WCAG remediation solutions
- Diligent prioritization and implementation of WCAG remediation solutions based on importance and web links volumes respectively
- Systematic allocation of project team resources and attainment of project goals 40% faster than estimated timelines
Tools
Sitecore
Drupal
Optimizely Content Cloud
Wordpress
Adobe Experience Manager
Joomla
HubSpot CMS Hub
Bloomreach
Kentico
Contentstack
What we have done
Streamlining content and procedures to optimize web content and SEO for a global asset manager
What we are proud of
100%
Accuracy rate
70%
Faster publishing turnaround time
Redesign and content migration across 18 websites for a $300bn US manager
What we are proud of
3x
faster publishing times
#1
Ranked for excellence in digital communications
Financial Marketing Services for a Europe-based Asset Manager
What we are proud of
$2.4m
annualized cost savings
>30,000
reports generated per annum
Web Content Management for a US-based Asset Manager
What we are proud of
$1.6m
in annualized cost savings
60%
decrease in turnaround time
Our Perspective on Web Content Management & Accessibility
Meet our experts
Fauzaan Farook
Director, Fund Marketing Services
Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.
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Frequently Asked Questions
Why is web content management important for financial services?
In the financial services sector, a website is the gateway to a wealth of product information. Companies in the financial services space must use a content management system (CMS) to update web content, data, documents and media. The nature of regulations in the sector mandates that companies disclose specific information to clients and prospective investors in a timely and accurate manner. In addition, the website needs to frequently disseminate thought-leadership content and ensure general company information is always up to date. Having effective web content management processes and specialists with CMS expertise helps streamline these requirements.
How can asset managers benefit from having an optimised web content creation and publishing strategy?
By implementing an optimised web content creation and publishing strategy, asset managers can effectively disseminate marketing material to promptly publicise services and capabilities. This would also help share insights and research on changing market conditions, evolving trends and new events to gain better customer reach.
Asset managers could also ensure that time-sensitive fund data, regulatory material and prospectus information are available on time. They could effectively showcase company information such as investing philosophy, history, management personnel, thought leaders and portfolio managers.
Why is it important to conduct routine web content audits?
It is important that organisations frequently conduct web content audits with the assistance of web-crawling tools. These audits reveal content that needs updating, gaps that new content could fill and obsolete content that should be removed. Such audits also help maintain regulatory compliance, improve page speed, enhance usability and maximise search engine visibility.