Support We Offer
- Update client sales and marketing, and research articles across literature libraries, ensuring the proper use of tagging, metadata, and categorization
- Update web pages to reflect the latest information and corporate announcements
- Implement time-sensitive regulatory updates and disclaimers across regional websites
- Ensure all fund pages are up to date with the latest performance data and fund-related material
- Personalize content based on user segmentation and regions
- Maintain internal document repositories with accurate version control
- Create new web pages with existing page templates and reusable components on the CMS(Content Management System) using client-provided content
- Apply the latest design trends to highlight content in order to achieve maximum reach
- Execute multi-page web campaigns based on marketing promotions or events
- Publish time-sensitive news releases and blog posts in an accurate manner
- Create fund pages with embedded data source connections and HighCharts linking
- Liaise with client internal legal departments to ensure all content is compliant with financial reporting standards
- Carry out quality checks post-publishing and cross-browser tests to ensure compatibility
- Carry out standard content audits to identify broken links and duplicate or missing content; conducted through web tools such as SEMRush, Screaming Frog, and Nibbler
- Conduct periodic content audits to identify any accessibility or other web standard inconsistencies
- Address any discovered issues to ensure the website is compliant with search engine optimization (SEO) and web standards
- Ensure all marketing collateral hosted in the website and internal document repositories is within compliance validity periods and that expired material is archived
- Periodic backing up of web pages in .PDF format for regulatory purposes
- Providing consultation to the clients on digital document accessibility best practices and accessibility remediation tools
- Developing a comprehensive database of marketing collaterals that were strictly required to be made accessible as per the regulatory requirements
- Establishing a standardized accessibility remediation process under the existing document creation procedure
- Achieved the internal client targets with zero deviations on ensuring digital document accessibility
- Incorporating a proactive real-time monitoring process to ensure 100% accessibility compliance on published digital documents at all times
- Development of a comprehensive database via website crawls of all impacted web locations that required WCAG remediation solutions
- Diligent prioritization and implementation of WCAG remediation solutions based on importance and web links volumes respectively
- Systematic allocation of project team resources and attainment of project goals 40% faster than estimated timelines
Support We Offer
- Update client sales and marketing, and research articles across literature libraries, ensuring the proper use of tagging, metadata, and categorization
- Update web pages to reflect the latest information and corporate announcements
- Implement time-sensitive regulatory updates and disclaimers across regional websites
- Ensure all fund pages are up to date with the latest performance data and fund-related material
- Personalize content based on user segmentation and regions
- Maintain internal document repositories with accurate version control
- Create new web pages with existing page templates and reusable components on the CMS(Content Management System) using client-provided content
- Apply the latest design trends to highlight content in order to achieve maximum reach
- Execute multi-page web campaigns based on marketing promotions or events
- Publish time-sensitive news releases and blog posts in an accurate manner
- Create fund pages with embedded data source connections and HighCharts linking
- Liaise with client internal legal departments to ensure all content is compliant with financial reporting standards
- Carry out quality checks post-publishing and cross-browser tests to ensure compatibility
- Carry out standard content audits to identify broken links and duplicate or missing content; conducted through web tools such as SEMRush, Screaming Frog, and Nibbler
- Conduct periodic content audits to identify any accessibility or other web standard inconsistencies
- Address any discovered issues to ensure the website is compliant with search engine optimization (SEO) and web standards
- Ensure all marketing collateral hosted in the website and internal document repositories is within compliance validity periods and that expired material is archived
- Periodic backing up of web pages in .PDF format for regulatory purposes
- Providing consultation to the clients on digital document accessibility best practices and accessibility remediation tools
- Developing a comprehensive database of marketing collaterals that were strictly required to be made accessible as per the regulatory requirements
- Establishing a standardized accessibility remediation process under the existing document creation procedure
- Achieved the internal client targets with zero deviations on ensuring digital document accessibility
- Incorporating a proactive real-time monitoring process to ensure 100% accessibility compliance on published digital documents at all times
- Development of a comprehensive database via website crawls of all impacted web locations that required WCAG remediation solutions
- Diligent prioritization and implementation of WCAG remediation solutions based on importance and web links volumes respectively
- Systematic allocation of project team resources and attainment of project goals 40% faster than estimated timelines
What we have done
Streamlining content and procedures to optimize web content and SEO for a global asset manager
What we are proud of
100%
Accuracy rate
70%
Faster publishing turnaround time
Redesign and content migration across 18 websites for a $300bn US manager
What we are proud of
3x
faster publishing times
#1
Ranked for excellence in digital communications
Fund Marketing Services for a Europe-based Asset Manager
What we are proud of
$2.4m
annualized cost savings
>30,000
reports generated per annum
Web Content Management for a US-based Asset Manager
What we are proud of
$1.6m
in annualized cost savings
60%
decrease in turnaround time
Our perspective on Web Content Management & Accessibility
Blog
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October 10, 2014
Blog
Build a Robust and Responsive Digital Marketing Platform
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October 20, 2016
Asset Management , Digital Marketing , Fund Marketing Services
Meet our experts
Fauzaan Farook
Director, Fund Marketing Services
Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.
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