Overview
Acuity Knowledge Partners offers comprehensive web content management services ranging from content maintenance, content publishing, web asset creation, content audits and platform migration. Our web content management specialists are proficient in industry leading enterprise Content Management Systems (CMS). We provide support on web content edits, document uploads, regulatory updates, web page builds, multi-language versioning and digital distribution of marketing collateral.
Our experts also manage internal document repositories, reusable CMS component builds, responsive CMS template creation, interactive widgets and dynamic chart creation while ensuring content complies with necessary regulations and brand guidelines. Cross browser/responsive testing, pre-publishing and post-publishing testing are key practices we incorporate in our quality assurance. Our specialists with the right domain knowledge ensure our clients have a competitive edge via diligent publishing of timely, accurate and compliant digital information.
Moreover, under our array of web content management services, our expertise has progressively expanded to include Web and Document Accessibility. We provide consultation and implementation support in incorporating accessibly provisions for websites and digital documents on par with Web Content Accessibility Guidelines (WCAG), Americans with Disabilities Act (ADA), and USG guidelines.
Support We Offer
- Update client sales and marketing, and research articles across literature libraries, ensuring the proper use of tagging, metadata, and categorization
- Update web pages to reflect the latest information and corporate announcements
- Implement time-sensitive regulatory updates and disclaimers across regional websites
- Ensure all fund pages are up to date with the latest performance data and fund-related material
- Personalize content based on user segmentation and regions
- Maintain internal document repositories with accurate version control
- Create new web pages with existing page templates and reusable components on the CMS(Content Management System) using client-provided content
- Apply the latest design trends to highlight content in order to achieve maximum reach
- Execute multi-page web campaigns based on marketing promotions or events
- Publish time-sensitive news releases and blog posts in an accurate manner
- Create fund pages with embedded data source connections and HighCharts linking
- Liaise with client internal legal departments to ensure all content is compliant with financial reporting standards
- Carry out quality checks post-publishing and cross-browser tests to ensure compatibility
- Carry out standard content audits to identify broken links and duplicate or missing content; conducted through web tools such as SEMRush, Screaming Frog, and Nibbler
- Conduct periodic content audits to identify any accessibility or other web standard inconsistencies
- Address any discovered issues to ensure the website is compliant with search engine optimization (SEO) and web standards
- Ensure all marketing collateral hosted in the website and internal document repositories is within compliance validity periods and that expired material is archived
- Periodic backing up of web pages in .PDF format for regulatory purposes
- Providing consultation to the clients on digital document accessibility best practices and accessibility remediation tools
- Developing a comprehensive database of marketing collaterals that were strictly required to be made accessible as per the regulatory requirements
- Establishing a standardized accessibility remediation process under the existing document creation procedure
- Achieved the internal client targets with zero deviations on ensuring digital document accessibility
- Incorporating a proactive real-time monitoring process to ensure 100% accessibility compliance on published digital documents at all times
- Development of a comprehensive database via website crawls of all impacted web locations that required WCAG remediation solutions
- Diligent prioritization and implementation of WCAG remediation solutions based on importance and web links volumes respectively
- Systematic allocation of project team resources and attainment of project goals 40% faster than estimated timelines
Support We Offer
- Update client sales and marketing, and research articles across literature libraries, ensuring the proper use of tagging, metadata, and categorization
- Update web pages to reflect the latest information and corporate announcements
- Implement time-sensitive regulatory updates and disclaimers across regional websites
- Ensure all fund pages are up to date with the latest performance data and fund-related material
- Personalize content based on user segmentation and regions
- Maintain internal document repositories with accurate version control
- Create new web pages with existing page templates and reusable components on the CMS(Content Management System) using client-provided content
- Apply the latest design trends to highlight content in order to achieve maximum reach
- Execute multi-page web campaigns based on marketing promotions or events
- Publish time-sensitive news releases and blog posts in an accurate manner
- Create fund pages with embedded data source connections and HighCharts linking
- Liaise with client internal legal departments to ensure all content is compliant with financial reporting standards
- Carry out quality checks post-publishing and cross-browser tests to ensure compatibility
- Carry out standard content audits to identify broken links and duplicate or missing content; conducted through web tools such as SEMRush, Screaming Frog, and Nibbler
- Conduct periodic content audits to identify any accessibility or other web standard inconsistencies
- Address any discovered issues to ensure the website is compliant with search engine optimization (SEO) and web standards
- Ensure all marketing collateral hosted in the website and internal document repositories is within compliance validity periods and that expired material is archived
- Periodic backing up of web pages in .PDF format for regulatory purposes
- Providing consultation to the clients on digital document accessibility best practices and accessibility remediation tools
- Developing a comprehensive database of marketing collaterals that were strictly required to be made accessible as per the regulatory requirements
- Establishing a standardized accessibility remediation process under the existing document creation procedure
- Achieved the internal client targets with zero deviations on ensuring digital document accessibility
- Incorporating a proactive real-time monitoring process to ensure 100% accessibility compliance on published digital documents at all times
- Development of a comprehensive database via website crawls of all impacted web locations that required WCAG remediation solutions
- Diligent prioritization and implementation of WCAG remediation solutions based on importance and web links volumes respectively
- Systematic allocation of project team resources and attainment of project goals 40% faster than estimated timelines
How we are different
What we have done
Streamlining content and procedures to optimize web content and SEO for a global asset manager
What we are proud of
100%
Accuracy rate
70%
Faster publishing turnaround time
Redesign and content migration across 18 websites for a $300bn US manager
What we are proud of
3x
faster publishing times
#1
Ranked for excellence in digital communications
Fund Marketing Services for a Europe-based Asset Manager
What we are proud of
$2.4m
annualized cost savings
>30,000
reports generated per annum
Web Content Management for a US-based Asset Manager
What we are proud of
$1.6m
in annualized cost savings
60%
decrease in turnaround time
Our Perspective on Web Content Management & Accessibility
Tools
Meet our experts
Fauzaan Farook
Director, Fund Marketing Services
Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.
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Frequently Asked Questions
What is asset management in Web Content?
Asset management is the process of planning and controlling the acquisition, operation, maintenance, renewal, and disposal of organizational assets. This process improves the delivery potential of assets and minimizes the costs and risks involved. Adequate maintenance and proper deployment of systems, people, and processes ensure a positive enhancement of capital over the asset lifecycle.
What exactly is E-A-T?
It first became a part of the SEO lexicon when Google released its Search Quality Rater Guidelines (aka QRG) in 2015. In the document, Google makes it clear that E-A-T is one of the most important factors that the search giant looks into while evaluating the overall page quality.
Ways to improve site accessibility
- Choose a content management system that supports accessibility
- Use headings correctly to organize the structure of your content
- Include proper alt text for images
- Give your links unique and descriptive names
- Use color with care
- Design your forms for accessibility
- Use tables for tabular data, not for layout
- Ensure that all content can be accessed with the keyboard alone in a logical way
- Use ARIA roles and landmarks (but only when necessary)
- Make dynamic content accessible