Support we offer
E-mail Design and Distribution
- Follow stringent processes to ensure responsiveness, multi-client rendering, and error-free .html code in all e-mail assets
- Accurately schedule mass e-mails by ensuring contacts are mapped to respective marketing automation tool fields and by maintaining up-to-date contact lis
- Increase lead generation through A/B testing
Contact List and Database Management
Lead Nurturing
Reporting and Analysis
- Build campaign performance reporting; includes open rate, clickthroughs, visitors, bounces, and unsubscribes, which indicate e-mail performance and opportunities for improvement
- Analyze and report on campaign to show highest-performing campaigns, deliverability trends, audience growth over time, and subscriber engagement, thereby providing insights to improve strategy
Tools: Sales Force Pardot, ExactTarget, Oracle Eloqua, ClickDimensions, Marketo, Hubspot and MailChimp
How we are different
Capital markets background of all our digital marketing personnel, helping understand underlying digital marketing campaigns better
Access to skilled talent pool at competitive rates – cost savings between 30% and 40%
Strong technology support team, providing seamless capital-market-intensive web technology solutions that straddle multiple disciplines
Flexibility to scale up and down based on demand dynamics and seasonal factors
What we have done
Fund Marketing Services for a Europe-based Asset Manager
What we are proud of
$2.4m
annualized cost savings
>30,000
reports generated per annum
Web Content Management for a US-based Asset Manager
What we are proud of
$1.6m
in annualized cost savings
60%
decrease in turnaround time
Our perspective on Marketing Automation – E-mail Marketing
Blog
Does your interactive report solution highlight the value of the actual analyst model?
Everybody talks about in..... Read More
October 10, 2014
Blog
Build a Robust and Responsive Digital Marketing Platform
Digital marketing operat..... Read More
October 20, 2016
Asset Management , Digital Marketing , Fund Marketing Services
Meet our experts
Fauzaan Farook
Associate Director, Fund Marketing Services
Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.
Fauzaan Farook
Associate Director, Fund Marketing Services
Fauzaan Farook
Associate Director, Fund Marketing Services
Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. He has over 19 years of total experience in the software and capital markets industries. He currently manages the end to end delivery of all digital marketing accounts at Acuity Knowledge Partners. Prior to this, he played the role of head of PMO in Quantitative Research. Fauzaan holds a Masters in Project Management specialising in Business Administration and Bachelor of Science (hons) in Information Systems.
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