Support to a leading US-based market research agency in conducting an automotive brand awareness survey

Client – a leading automobile manufacturer serving the US, Europe, Asia and other prominent geographies
Wanted us to reach out to car owners to gain insight on parameters such as the following:
- Brand presence and marketing communication
- Customer expectations
- Customer satisfaction before and after sales
Wanted the research results fast, before launching a new product

Identified key factors impacting consumers’ purchasing decisions
Helped design the questionnaire based on findings from initial research
Surveyed car owners to assess awareness and factors affecting purchasing decisions
The 20-minute online survey was conducted in two phases:
- Phase 1: N = 5,000 car owners per country before launch of client’s brand
- Phase 2: N = 2,000 car owners per country who had purchased the client’s brand, to assess level of satisfaction with the purchase
The research covered nine leading automobile markets – the US, Canada, the UK, France, Germany, India, Singapore, China and the UAE

Completed fieldwork within the stipulated timelines so client obtained research results in time
Identified key drivers such as price, quality of service, customer support, accessories and fuel efficiency
Helped client fine-tune sales and marketing strategies for the new product
Identified opportunities for offering the new product

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