Conducting healthcare study using in-depth interviews

Provided actionable insights to fine-tune client’s technology and specifications
Helped client with strategy and decision-making for new-product launch

The client is a Europe-based market-research (MR) firm and required assistance in conducting a healthcare study of diabetes patients in the US and Asia. The client needed to understand how the introduction of new technology influences healthcare delivery, drug prescription/use and its overall impact on diabetes patients and caregivers.
Key areas in which the client sought insights:
- Patients’ engagement level in diabetes treatments
- Impact of new treatment plans on medication changes
- Impact of technological advancements on patients
- Key demographics and patients’/caregivers’ behaviour relating to technology
- Barriers and challenges with patients’/caregivers’ adoption of technology

We identified and recruited 30 diabetes patients and 30 caregivers via telephone for conducting in-depth interviews (IDIs) in the US, Singapore and India – 20 respondents per country. They were male and female, belonging to different age brackets.
Research process:
Initial desk research:
- Developed an understanding of the new technology
- Assisted in designing the recruitment questionnaire and discussion guide
Data collection:
- Programmed recruitment survey based on qualitative discussion guide
- Completed fieldwork through online in-depth interviews
Transcription and analysis:
- Basic data analysis, charts and graphs on secondary data
- Transcriptions and content analysis

Identified key impact on behaviour, e.g., monitoring vitals, eating, exercise, taking medication as prescribed
Assisted client with actionable insights to review and fine-tune the technology and its specifications
Helped client with strategy and decision-making for new-product launch

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