Client objective
- To understand current trends in prescription for drugs for multiple sclerosis and to get firsthand feedback on the client’s brand from neurologists in the US, UK and Europe
Our approach
- Assisted in designing a questionnaire, survey programming and hosting, fieldwork execution and sharing detailed insights on the research
- Identified the general prescription pattern and dosage of multiple sclerosis drugs through extensive research
- Programmed and executed a 25-minute-long survey via online methodology for neurologists. The sample included 100 neurologists in the US and 50 each in the UK and Europe
- Identified and captured views of these 200 neurologists with more than five years of experience And who have been prescribing such drugs for more than 12 months
- Identified the major pharma brands prescribed by neurologists and feedback on the client’s brand In the target geographies via online primary research
- Used desk research to assess market share of the major pharma brands identified via primary research
- Assigned a dedicated project manager (PM) in the client’s time zone to execute the entire project And provide daily progress updates to the client. The PM executed the entire research process –from designing the research instrument to managing the field work and delivering the key findings in the different formats requested by the client
Impact delivered
- Provided key research findings in a detailed report, highlighting the key points to be focused on
- Shared online dashboard with the client to track the live progress of the research; this enabled the client to filter results by key parameters anytime, on their own
- Key research findings assisted the client to assess the target market size, key competitors and current pricing range
- Research support assisted the client to take informed decisions to increase penetration of its brand
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