Imparting understanding of luxury goods usage

To gain an understanding of luxury goods usage by reaching out to high-net-worth individuals (HNWIs) and wealthy shoppers globally

Identified how wealthy shoppers around 7 markets research and buy luxury goods, what types of luxury products they normally purchase and their preferences
Submitted a questionnaire that would take 20 minutes to fill to HNWIs via online methodology
Assisted in designing a questionnaire, survey programming and hosting, fieldwork execution and sharing detailed insights on the research in cross-tabular format
Target respondents: individuals with liquid assets of more than USD250K and who are current buyers of luxury products
Identified and captured the view of 400 HNWIs who are luxury product buyers and who have been using such products for more than 12 months
Geographical scope of research included the US, the UK, Germany, France, Italy, China and Russia
Determined factors such as the psychological makeup of users of luxury goods, motives behind luxury goods purchases and preferred luxury brands
Identified the usage behaviour of luxury goods shoppers and the luxury products purchased
Identified motivations such as basic human and cultural motives, and other factors that drive HNWIs and wealthy shoppers to purchase luxury products

The analysis enabled the client to gain an understanding of luxury goods usage globally, the most commonly purchased types of luxury products and the motives behind the purchases and usage
Shared online dashboard with the client to track the live progress of the research; this enabled the client to filter results by key parameters anytime, on their own

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