Overview
Our in-depth interview (IDI) service is designed to provide you with the in-depth understanding you need to make informed decisions and gain a competitive edge.
Our team of interviewers ensure that every conversation is guided by expertise and empathy, and delves deep into the thought processes, opinions and motivations of your target audience, ensuring access to nuanced and qualitative data that goes beyond surface-level insights. They also ensure that all interviews are conducted with the utmost discretion and in full compliance with relevant regulatory requirements.
Our IDI services help you gain a deep understanding of your customers’ needs and preferences, uncover unmet market demand and niche opportunities, and refine your offerings and marketing strategies, enabling you to make data-driven decisions to improve your competitive position.
Who we serve
Support We Offer
Support We Offer
How we are different
ESOMAR corporate member adhering to its market research code
ISO 20252, 9001, 27001 certified, ensuring highest levels of data security and compliance
Enhanced survey experience using Flash, Silverlight embedding and Image/Audio/Video file upload features
Custom design themes with user-friendly interface and fluid navigation across platforms
Auto advance (SA based) + time between screens
Provide recommendation on skip patterns, logic checks, color coding and more
Built-in library of codes, snippets for quicker Turnaround & lower costs
Rapid results or topline reports including PowerPoint, Word and Excel exports
In the News
Abhishek Bhatia, recognized as one of the Research Heroes by Market Research Society (MRS)
Read here
Read More