A comprehensive guide to conducting user experience studies
Types of user studies
The type of user study that should be conducted depends on factors such as its application, the product or service being studied, the timeline and the environment. The following are common types of user study:
How to conduct user studies
User research must be conducted properly to gain accurate insight on users’ pain areas, problems, needs, desires, preferences and overall behaviour. The process of conducting user research is illustrated below.
Step1: Set objectives
Step 2: Define hypothesis
Step 3: Choose a research methodology
Step 4: Conduct research
Step 5: Extract insights
It is essential to use the appropriate methodology when conducting user research to save time, resources and effort. The following are some of the most common research methods:
Acuity’s value proposition
With more than two decades of experience in the sector, we understand the importance of user research for business. We are sector-agnostic, and our research is anchored in empathy-driven responses for B2C studies and data-driven insights for B2B studies that help businesses understand the crux of the problem and make informed decisions.