Open-End/Verbatim Coding

Overview

We specialise in transforming qualitative responses, comments and verbatim texts into a valuable digital asset. Our expertise in open-end and verbatim coding enables our clients to extract actionable insights from unstructured data, providing a competitive edge and a deeper understanding of the audience.

Our experts meticulously code every spoken, written or visually conceptualised word, ensuring accuracy in revealing patterns, sentiment and themes, and capturing the essence of the data. We are proficient in multiple languages, making us ideal for projects involving diverse linguistic datasets, and our rigorous quality-control process ensures the highest level of accuracy in our coding services.

Our commitment to quality and confidentiality sets us apart as your trusted ally in data transformation.

Who we serve

Support We Offer

Open-end Coding Capability

Capability to develop code frames and coding for both quantitative and qualitative projects
Full open-ends coding, brand response coding
Visual/Image coding
Netting/Sub-netting
Dynamic code frames development with incremental data

Social Media Coding

Provide reliable and relevant measurement tools for understanding and analyzing complex social media interactions
Customized solutions by combining social media coded data with other data sources or client’s transactional data

Industry Verticals Supported

FMCG
BFSI
Automobile and healthcare products
Digital media/entertainment
Wave and tracker studies
Healthcare

SMART & FUTURE READY SURVEY RESEARCH SOLUTIONS

Amplify the power of your survey-based research with interactive survey design, deeper data capture, intelligent data analysis and state of the art online reports.

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