Regional Websites Managed
Fund Pages Managed
Blogs Published Monthly
- In-house bandwidth is not sufficient to keep up with the content volumes.
- Lacking standardized publishing process with in-house members following varied procedures and high error rates.
- Wasting marketing resources due to high content volumes coupled with inefficient processes.
- Gaps in SEO and insufficient resources bandwidth to conduct thorough audits and optimize content as necessary.
- Need for frequent customized content audits to be carried out manually across websites to support rebranding efforts, removal of outdated content and marketing material.
- Inability to carry out routine content audits.
- Slow execution of regulatory web and collateral updates and fund updates resulted in legal risks.
- Identifying optimal layouts to display content and content segregation for various audience types.
- Deploy experienced content management team with the right technical expertise in Episerver
- Introduce standardized publishing protocols, procedures, content guidelines and team roles to improve efficiency levels and publishing turnaround
- Multi-layered quality assurance to completely eliminate errors
- Introduce tools such as SEMRush and Screaming Frog to efficiently audit content and make necessary content updates for SEO, and diligently update PDF meta data
- Delete/archive unnecessary items and cleanup Episerver folders and media library
- Easily conduct routine content audits to identify broken links, duplicate or missing content using Screaming Frog
- Maintain streamlined communication channels with the client marketing, content and technical teams
- Use domain knowledge and experience to methodically manage high volume regulatory and fund-related intricate updates
- Delivered high volume of content without any loss of quality.
- Improved efficiency of the tasks and the accuracy of the content by maintaining protocols, guidelines.
- Significantly reduced the data loss when the content is extremely in high volumes.
- With accurate and scheduled audits, SEO optimization and search engine ranking has affected by fixing broken content
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