“Managers Seek to Automate Client Outreach but Face Data Hurdles”

Sailaja Devireddy, our Head of Fund Marketing Solutions, is featured in FundFire in a story on how asset managers are increasingly automating marketing content and the challenges they face.

Extract from the article: “The industry is adopting sophisticated automation technologies such as natural language generation (NLG), which can turn data into a narrative that is customized to each client…

……“The production of marketing collateral that requires periodic updates of quantitative data is an area that can be automated….However, the initial development of such collateral and other creative material… still requires the involvement of skilled fund analysts.”