-
40%
Better economics and coverage
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30%
Additional bandwidth
CLIENT REQUIREMENTS
- Market segments to be tracked: Payments, Banking and Capital Markets Solutions
- Key requirements were
- Industry research: market sizing, market mapping, COVID-19 impact on peers, fintech innovations (AI, robo-advisory, AR/VR and cyber security), segment analysis (C2C, C2B, B2B, B2C payments) and others
- Competitor strategic assessment: company overview, footprint, product strategy, sales andmarketing strategy, partnerships, R&D, M&A/investment strategy and financial performance
- Startup/disruptor research: solutions, partner network (integrators, consultants, technology partners), funding, headwinds and tailwinds
- M&A and deals tracking: target study, deal rationale/synergies and deal value
- Customer wins of players: client, solution provided, region and deal details
- Voice of customer/sentiment analysis – data synthesis, generation of actionable insights from consumer surveys
- Newsletter: capital markets, competitor earnings, fintech M&As/investments andindustry updates (innovations, product launches and regulations/policies)
OUR APPROACH
- Pyramid-based Acuity team setup based on the complexity of work
- Actionable insights delivered to senior staffers (including CXOs) based on detailed desk research on open and proprietary sources followed by analysis and synthesis of information
- Crisp, executive-ready decks for the client’s senior strategy team members
- Close collaboration with the client stakeholders on projects to understand clients’ needs, discussion of approach, refinement of output and final delivery
IMPACT DELIVERED
- Freed up client’s bandwidth for enterprise-level activities
- Helped the client to stay abreast of competition and fast-moving fintech markets
- Reduced turnaround time and increased efficiency
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