Competitive benchmarking and gap analysis of US-based DSO (Dental Service organization)

  • Five prospects identified through assessment of various PPE manufacturers

  • Provided client with detailed company profiles and product portfolios of prospects

  • US-based DSO wanted to strengthen its market position by evaluating the services, and technological developments/ innovations of its competitors to identify growth opportunities
  • Detailed profiling of the competitors including the management services offered and clinical offerings as well
  • Benchmark competitors on a variety of metrics including their business models, value proposition, access & availability to patients, key offerings, and related services
  • Strategic insights based on the benchmarking and gap analysis
  • Competitor’s analysis
  • Conducted secondary research for the following:
    • Developed a deep understanding of the US DSO market with a focus on pediatric dentistry
    • Profiled the selected competitors across dimensions like business model, size, offerings, operating model, recruitment & patient experience, etc.
  • Competitor’s analysis
  • Conducted secondary research to gain an understanding of the following:
    • Compared client’s peers across various parameters, including their business model, value proposition, access & availability to patients, key offerings, products, and related services
    • Developed a comparison matrix with a detailed scoring model and weights for each sub-parameter
    • Identified the best-performing players on overall and individual parameters
  • Strategic Insights & Recommendations
  • Performed gap analysis and provided strategic insights for the client to enhance its’ market positioning based on the benchmarking parameters
    • DSO Size
    • Service Offerings
    • Benefits to dentists
    • Patient and staff experience
  • Identified gaps in client’s offerings when compared to its competitors
  • Suggested client to follow a centralized approach for its’ non-clinical administrative support to its affiliated clinics
  • Advised client to concentrate on enhancing its presence in existing geographies and improving their investment in marketing, promotion, and training
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