Client Case Study
Web traffic and engagement diagnostics for an online education platform
Key Highlight
Identified key content formats and channels driving high-intent learners
Validated survey insights through web traffic and behavioural analysis
Sentiment analysis of online reviews to validate survey insights for an SaaS company
Key Highlight
Triangulated unsolicited user feedback with internal survey findings
Identified gaps in perception between survey and review data
Cross-platform validation of social media metrics for a personal-care brand
Key Highlight
Identified optimal content formats and ideal posting times based on both data sources
Verified that self-reported behaviours were consistent with actual social media engagement
Decision tree analysis for a consumer credit firm
Key Highlight
Mapped key decision factors influencing credit card adoption
Optimised marketing efforts through data-driven targeting
Van Westendorp pricing analysis for a Canadian health and wellness brand
Key Highlight
Identified the optimal price range for a new organic supplement
Balanced affordability perception with premium brand positioning
Conjoint and latent class analysis (LCA) for a Southeast Asian (SEA) smart wearables brand
Key Highlight
Segmented users into four distinct buyer personas
Achieved 27% uplift in product preference alignment across SEA markets