Survey & Data Analytics

Survey & Data Analytics

Empowering smarter decisions with bespoke, agile survey data analytics solutions

Overview

At Acuity, we help businesses transform survey responses into actionable intelligence through customized, agile, and platform-agnostic analytics solutions. Our expert-driven methodologies ensure seamless integration, enabling you to anticipate trends, optimize strategies, and make confident decisions

Support We Offer

Survey Design & Optimization

  • Driving higher response rates and quality responses through

  • Adaptive Survey Logic

  • Survey Personalization

  • Gamified Survey Experience

  • AI-Powered Question Optimization

Advanced Analytics Techniques

  • Predictive Analytics

  • Sentiment Analysis

  • Customer Feedback Analytics

  • Text Mining

Real-Time Dashboards & Visualization

  • Interactive, intuitive reporting accessible on demand

  • Power BI

  • Tableau

  • Python

Platform-Agnostic Integration

  • Ensuring seamless interoperability through integration methods

  • Traditional [ETL, Flat file exports/imports, database connectors, batch-processing]

  • Contemporary Solutions [APIs, Cloud Integration Platforms]

Consultation & Strategic Guidance

  • Expert support aligning analytics with your business goals

  • Customized Workshops

  • Guided Analytics Sessions

  • Comprehensive Data Governance Best Practices

How we are different

Custom Solutions
Custom Solutions
Analytics uniquely tailored to your organization's specific needs
Platform-Agnostic Approach
Platform-Agnostic Approach
Easily integrates with your current survey platforms or systems
Agile & Cost-Effective
Agile & Cost-Effective
Rapid adaptability without compromising quality or budget
Expert Collaboration Model
Expert Collaboration Model
Partnering closely to ensure insights directly support your strategic objectives

What we have done

Web traffic and engagement diagnostics for an online education platform
What we are proud of

Identified key content formats and channels driving high-intent learners

Validated survey insights through web traffic and behavioural analysis

Sentiment analysis of online reviews to validate survey insights for an SaaS company
What we are proud of

Triangulated unsolicited user feedback with internal survey findings

Identified gaps in perception between survey and review data

Cross-platform validation of social media metrics for a personal-care brand
What we are proud of

Identified optimal content formats and ideal posting times based on both data sources

Verified that self-reported behaviours were consistent with actual social media engagement

Decision tree analysis for a consumer credit firm
What we are proud of

Mapped key decision factors influencing credit card adoption

Optimised marketing efforts through data-driven targeting

Van Westendorp pricing analysis for a Canadian health and wellness brand
What we are proud of

Identified the optimal price range for a new organic supplement

Balanced affordability perception with premium brand positioning

Conjoint and latent class analysis (LCA) for a Southeast Asian (SEA) smart wearables brand
What we are proud of

Segmented users into four distinct buyer personas

Achieved 27% uplift in product preference alignment across SEA markets

Kano and factor analysis for a European online fashion
What we are proud of

Enhanced customer satisfaction

Simplified survey data

Maximum difference scaling (max-diff) analysis for a Lactam insurance provider
What we are proud of

Identified top value drivers for insurance plan selection

Improved plan uptake by 17% across target LatAm markets

Support for Consulting and Corporate Firms
eNPS for a Global Hospitality Firm
What we are proud of

51%

increased customer satisfaction

49%

increased retention

Support for Consulting and Corporate Firms
TURF Analysis for a US FMCG Firm
What we are proud of

Successfully retained the best product attributes

Boosted client sales through new product combinations

Support for Consulting and Corporate Firms
Conjoint Analysis for a Dutch Brewing Company
What we are proud of

Improved customer perception

Increase in sales for client

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Frequently Asked Questions

How does Acuity’s custom analytics service benefit market research firms?

Acuity empowers market research firms with tailored analytics, improving response accuracy, client reporting, and predictive insights. Our solutions help market research companies optimize response rates, visualize data compellingly, and leverage predictive modeling to anticipate trends. This strengthens their offerings, client relationships, and competitive positioning through reliable, insightful analytics.

How do you ensure data accuracy in survey analytics?

Ensuring accuracy is foundational at Acuity. We employ rigorous statistical validation, advanced data cleansing methods, and robust quality checks. Our analytics process includes sophisticated anomaly detection, pattern recognition, and consistent expert oversight, ensuring insights delivered are precise, reliable, and actionable - enhancing confidence in every strategic decision derived from your data.

Do you offer real-time survey reporting?

Yes. Acuity offers comprehensive real-time survey reporting with customized dashboards, interactive visualizations, and instant insights. Our platform-agnostic analytics allow seamless integration with your existing tools, enabling immediate access to survey results. Real-time analytics empower you to respond swiftly, optimizing engagement, satisfaction, and strategic decision-making.

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