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25-30%
Cost savings
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10-12%
More time for core strategy
CLIENT REQUIREMENTS
- Expand its international remittances and payments offerings into new markets, with a focus on digital services
- Key requirements were
- Detailed macroeconomic profiling, including demographics and financial inclusion profile of residents – reflecting untapped market potential
- Evaluation of the ease of market entry – statutory provisions regulating the business environment in the country
- Competitive analysis – products, market shares, benchmarking
- Technology and network infrastructure maturity – to understand readiness for adoption of digital products
- Remittance market overview – assessment of inflows and outflows, market size and growth potential
- Brief analysis of the travel and tourism market – to understand the scope and growth potential of the retail currency exchange business
OUR APPROACH
- Pyramid-based offshore team setup based on the complexity of workstreams
- Well-structured training and roll-out plan
- Exhaustive desk research based on open sources and proprietary databases followed by analysis
- Close collaboration with the client’s strategy team on projects to clearly understand requirements, discuss research approach and refine output and final delivery
IMPACT DELIVERED
- Expansion opportunity identification: studied over 30 markets, reviewed over 50 competitors and evaluated over 10 targets
- Benchmarked and recommended the most attractive countries for expansion
- Setup a country benchmarking framework for constant monitoring of developments
- Tracked market developments and helped stay on top of competition, given better ability of the client’s strategy teams
- Assisted the client teams in mapping white spaces and potential opportunities
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