Market entry strategy for a prominent Middle-Eastern money transfer and payments provider

  • 25-30%

    Cost savings

  • 10-12%

    More time for core strategy

  • Expand its international remittances and payments offerings into new markets, with a focus on digital services
  • Key requirements were
    • Detailed macroeconomic profiling, including demographics and financial inclusion profile of residents – reflecting untapped market potential
    • Evaluation of the ease of market entry – statutory provisions regulating the business environment in the country
    • Competitive analysis – products, market shares, benchmarking
    • Technology and network infrastructure maturity – to understand readiness for adoption of digital products
    • Remittance market overview – assessment of inflows and outflows, market size and growth potential
    • Brief analysis of the travel and tourism market – to understand the scope and growth potential of the retail currency exchange business
  • Pyramid-based offshore team setup based on the complexity of workstreams
  • Well-structured training and roll-out plan
  • Exhaustive desk research based on open sources and proprietary databases followed by analysis
  • Close collaboration with the client’s strategy team on projects to clearly understand requirements, discuss research approach and refine output and final delivery


  • Expansion opportunity identification: studied over 30 markets, reviewed over 50 competitors and evaluated over 10 targets
  • Benchmarked and recommended the most attractive countries for expansion
  • Setup a country benchmarking framework for constant monitoring of developments
  • Tracked market developments and helped stay on top of competition, given better ability of the client’s strategy teams
  • Assisted the client teams in mapping white spaces and potential opportunities
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