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Helped the client expand service offerings and geographical reach
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Helped identify KPIs and success factors to act as inputs for strategy formulation
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Provided real-time contribution and worked in close coordination with the client’s team to support business growth
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Helped in identifying and evaluating strategic targets across geographies and markets
CLIENT CHALLENGES
- A remittance and payments provider wanted support to expand its products and services portfolio in emerging markets
OUR APPROACH
- Acuity Knowledge Partners’ (Acuity) three-member FTE team supported the client’s corporate strategy team based in the Middle East. Acuity supported the client on the following:
- Macroeconomic profiling
- Detailed macroeconomic profiling, including demographic dynamics affecting market potential
- Evaluating the ease of market entry – statutory provisions regulating the business environment in the country
- Competitor analysis
- Key competitors, relative assessment, market shares and key initiatives
- Performance benchmarking
- Market study
- Remittance market overview – detailed assessment of inflows and outflows, market size and growth potential
- Brief analysis of the travel and tourism market – understand the scope and growth potential of the retail currency exchange business
- Technology and financial infrastructure profiling
- Technology and network infrastructure maturity – understand readiness for adoption of digital products
- Financial inclusion profile of residents – reflecting untapped market opportunities
IMPACT DELIVERED
- Acuity supported the client in expanding its international remittances and payments offerings into new markets
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