Auditing Website SEO, Speed and Accessibility Metrics for a global asset manager

  • Increases

    in SEO performance

  • 20%

    reduced page load time

  • Increases

    in page ranks for competitive keywords.

  • Improved

    publishing processes


CLIENT CHALLENGES
  • The client websites were heavy and slow to load
  • For over three years, there had been no web asset performance audits done.
  • There were several dead links along with a complex navigation system in the website
  • Publishing processes followed paid no regard to SEO
  • The site assets do not appear in search engine results for competitive keywords
OUR APPROACH
  • Conducted comprehensive audit of the websites with a focus SEO, page load speed and accessibility.
  • Used a combination of custom scripts and SEO tools including SEMRush and Moz to validate all resources of the website.
  • Developed a real time dashboard displaying the status of the project.
  • Created a report on a prioritized action list of pages and documents with issues.
  • Assessed the impact of fixes by re-executing the audit six months later.
IMPACT DELIVERED
  • Identified improvements and reduced page load time by approximately 20%
  • Compliance with accessibility regulations
  • Successfully increased SEO performance scores
  • SEO and Accessibility incorporated in improved publishing processes
  • Leveraged our experience in working on similar processes with other global asset managers and implemented best practices
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What we have done

Analytics Tracking Clean-up and Restructuring for a US-based financial services firm
What we are proud of

30+

client analysts supported

Editing, formatting & design, and translation