Advertising material review support to a British global asset management group

  • 4x more advertising material reviewed

  • Provided around a 50% reduction in compliance costs

  • Improved process efficiency by enhancing the reviewing and reporting processes


Challenges
  • A UK-based asset manager with c.USD300bn in AuM was facing bandwidth issues in managing the review of large volumes of advertising material
  • The client was exploring the option of leveraging third-party expertise to manage a part of its review process
  • Acuity Knowledge Partners (Acuity) was selected to enhance the compliance team’s bandwidth by handling the review and approval of advertising material
Solution
  • Acuity’s solution was split into two phases:
  • Phase 1: White boarding and pilot
    • ­ Focused on identifying a critical set of material for streamlining the review process
    • ­ Ran a three-month pilot with a senior resource for non-rush material to demonstrate our capabilities in terms of quality and meeting tight deadlines
  • Phase 2: Migration and delivery
    • ­Offshored review and approval of 5+ critical-type documents (US non-rush material) in a phased manner
    • ­Types of documents reviewed:
    • ­ A junior resource with no experience in reviewing advertising material was trained by the delivery manager within three months; this resource then took complete charge of the engagement delivery subsequent to client approval
    • ­ Acuity also helped with quality checks of material reviewed by the client
    • ­ Rush material, AIFs, private market products and social media-related reviews were transitioned later due to the high-quality of delivery of the standard reviews
    • ­ Due to the success of our support with the US work, the client expanded our services to cover EMEA work
Benefits
  • Strategically, with this enhanced capability, the client was able to release bandwidth of its internal compliance team and focus on more value-added tasks
  • Process efficiency was improved by enhancing the review and reporting processes
  • Our offshore presence helped reduce the client’s compliance costs by 50%
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