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Ensuring data security and compliance with Confirmit: what you need to know

Published on March 14, 2024 by Akanksha Singh

In today's digital age, data security and compliance are paramount concerns for businesses across industries. With increasing volumes of data being generated and collected, protecting sensitive information and adhering to regulatory requirements have become not only more challenging but also more critical than ever before. This is where Confirmit, a leading software provider for market research (MR) and customer experience (CX) programmes, plays a significant role. In this blog post, we delve into the importance of data security and compliance, explore how Confirmit addresses these concerns and provide essential insights on ensuring data protection and regulatory adherence.

The significance of data security and compliance

Data security involves protecting digital data from unauthorised access, use or destruction throughout its lifecycle. It encompasses measures such as encryption, access controls and authentication to safeguard sensitive information from cyber threats and breaches. Compliance, on the other hand, refers to adhering to relevant laws, regulations and standards governing data privacy and security, such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) and industry-specific guidelines.

Ensuring robust data security and compliance is crucial for several reasons

Protect sensitive information: Businesses collect vast amounts of sensitive data, including customer feedback, preferences and personal details. Failing to secure this information adequately can lead to severe consequences, including financial loss, reputational damage and legal liabilities.

Build trust and reputation: Customers expect organisations to handle their data responsibly and ethically. Demonstrating a commitment to data security and compliance helps build trust, enhances brand reputation and fosters long-term customer relationships.

Meet regulatory requirements: Non-compliance with data-protection regulations can result in hefty fines, legal penalties and operational disruptions. By adhering to applicable laws and standards, organisations mitigate regulatory risks and ensure business continuity.

Confirmit: a trusted solution for data security and compliance

Confirmit offers a comprehensive suite of software solutions designed to help businesses capture, analyse and act on feedback to drive business improvement and innovation. As a trusted partner for MR and CX programmes, Confirmit prioritises data security and compliance, providing robust features and functionalities to address these concerns effectively.

How Confirmit ensures data security and compliance

Advanced security measures: Confirmit employs state-of-the-art security protocols and technologies to protect data against unauthorised access, including encryption, firewalls and intrusion-detection systems. By implementing multi-layered security measures, Confirmit minimises the risk of data breaches and ensures the confidentiality and integrity of sensitive information.

Compliance with regulatory standards: Confirmit adheres to global data-protection regulations and industry standards, including the GDPR, CCPA, ISO 27001 and SOC 2 Type II. By aligning its practices with regulatory requirements, Confirmit helps organisations mitigate compliance risks and maintain regulatory compliance across their MR and CX initiatives.

Data-privacy and consent management: Confirmit provides robust tools for data-privacy management, enabling organisations to obtain and manage consent effectively, anonymise or pseudonymise sensitive data and enforce data-retention policies. By empowering businesses to uphold data-privacy principles, Confirmit facilitates compliance with regulatory frameworks and enhances customer trust.

Secure data hosting and infrastructure: Confirmit offers secure data-hosting options, including cloud-based and on-premise deployments, with industry-leading providers such as Microsoft Azure. By leveraging reliable infrastructure and adhering to best practices in data-centre security, Confirmit ensures the availability, reliability and resilience of its software solutions.

Best practices for ensuring data security and compliance with Confirmit

While Confirmit provides robust tools and features for data security and compliance, organisations must also implement best practices to maximise protection and regulatory adherence. Here are some important tips:

Conduct regular risk assessments: Evaluate potential risks and vulnerabilities in your data-management processes and systems, and implement proactive measures to mitigate them. Regular risk assessments help identify areas for improvement and ensure ongoing compliance with evolving regulatory requirements.

Implement access controls and user permissions: Restrict access to sensitive data based on roles and responsibilities, and implement strong authentication mechanisms such as multi-factor authentication (MFA). By controlling who can access and modify data, organisations minimise the risk of unauthorised activities and data breaches.

Encrypt sensitive data: Use encryption techniques to protect data both at rest and in transit, ensuring that sensitive information remains unreadable to unauthorised users. Encryption adds an extra layer of security and helps maintain data confidentiality, especially when storing or transmitting data across networks.

Provide ongoing training and awareness: Educate employees on data-security best practices, regulatory requirements and the proper use of Confirmit's features and functionalities. By fostering a culture of security awareness, organisations empower staff to recognise and respond to potential threats effectively.

Monitor and audit data activities: Implement monitoring tools and processes to track data access, usage and modifications in real time. Conduct regular audits to ensure compliance with internal policies and regulatory standards, and promptly investigate any suspicious or unauthorised activity.


Ensuring data security and compliance is a top priority for organisations leveraging Confirmit's MR and CX solutions. By implementing advanced security measures, adhering to regulatory standards and following best practices, businesses can mitigate risks, protect sensitive information and maintain trust with customers and stakeholders. As data continues to play a pivotal role in driving business success, partnering with a trusted provider such as Confirmit is essential for achieving and maintaining robust data security and compliance frameworks.

How Acuity Knowledge Partners can help

We are a leading market research firm and use a wide range of quantitative and qualitative research techniques and tools to go beyond surface-level data to assess consumer insights, understand market trends and evaluate the competitive landscape. Tailored to specific business needs, our services can adapt to the needs of a sector and target audience and can be customised to extract the right information from a wide range of surveys, including consumer surveys, business surveys, product feedback surveys and marketing surveys.

We have expertise in all the major survey programming and feedback-management platforms, including Forsta Plus (formerly Confirmit), Qualtrics, Forsta (formerly Decipher), Dimensions, Trivian and SurveyToGo.


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About the Author

Akanksha Singh is a Delivery Lead within the Survey Programming and Data Processing line of business at Acuity Knowledge Partners (Acuity). She holds a PGDM in Marketing and Communication and has over 8 years of experience in business development and content marketing for various industries including IT and ITES, Finance Tech, Healthcare Tech, Environmental services, and the Insight industry.

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