Who we serve
Support We Offer
- Surveys - online, offline, custom, mobile, tablet
- Advance elements - max-diff exercise, conjoint module, discrete choice modeling, segmentation algorithms, diary studies
- Custom set-ups - JavaScript, jQuery, HTML5, CSS
- Complex surveys - Flowchart studies, Trackers, Multi-country projects
- Methodologies - CAWI, CATI, CAPI
- Social media integration - Community surveys, Event Feedback surveys, Recruitment surveys, Awareness surveys, Polls
- Expertise across latest tools and technologies includes UNICOM® Intelligence (previously known as IBM SPSS Dimensions), ConfirmIT, Decipher/Decrypt, Qualtrics, Kinesis, Vovici, Nebu, Questback, Askia
- Soft launch, full launch and data integrity checks
- Data validation and cleansing
- Tabulations, significant testing and weighting
- Quota settings and data transformation
- Charting and report writing
- Waves/Tracker/Trend analysis
- Key driver analysis
- Segmentation, max diff and conjoint simulation
- Brand value creator analysis
- Expertise across classical to latest Data Processing tools and technologies includes Quantum, SPSS, Wincross, Uncle, Quanvert, Merlin, Ruby, R
- We use state of the art charting software and tools such as E-tabs, Tableau, PowerPoint macros
Support We Offer
- Surveys - online, offline, custom, mobile, tablet
- Advance elements - max-diff exercise, conjoint module, discrete choice modeling, segmentation algorithms, diary studies
- Custom set-ups - JavaScript, jQuery, HTML5, CSS
- Complex surveys - Flowchart studies, Trackers, Multi-country projects
- Methodologies - CAWI, CATI, CAPI
- Social media integration - Community surveys, Event Feedback surveys, Recruitment surveys, Awareness surveys, Polls
- Expertise across latest tools and technologies includes UNICOM® Intelligence (previously known as IBM SPSS Dimensions), ConfirmIT, Decipher/Decrypt, Qualtrics, Kinesis, Vovici, Nebu, Questback, Askia
- Soft launch, full launch and data integrity checks
- Data validation and cleansing
- Tabulations, significant testing and weighting
- Quota settings and data transformation
- Charting and report writing
- Waves/Tracker/Trend analysis
- Key driver analysis
- Segmentation, max diff and conjoint simulation
- Brand value creator analysis
- Expertise across classical to latest Data Processing tools and technologies includes Quantum, SPSS, Wincross, Uncle, Quanvert, Merlin, Ruby, R
- We use state of the art charting software and tools such as E-tabs, Tableau, PowerPoint macros
How we are different
Over a decade of impeccable global track record
Trusted partner of some of the largest market research firms
Expertise in industry leading tools
Uninterrupted, flexible and customized support models
Quick scalability and integration
Productivity and efficiency gains
Consultative approach
Industry leading certifications and sophisticated compliance framework
ESOMAR corporate member and adherence to its Market Research code
ISO 20252, 9001, 27001 certified, ensuring highest levels of data security and compliance
Our Perspective on Survey Programming and Data Processing
Meet our experts
Sumit Soni
Director – Market Research Services
Sumit heads Market Research Services at Acuity Knowledge Partners, responsible for managing innovation, market expansion strategy and continued enhancement of client returns. He has over 15 years of experience across multiple service lines, including consulting, market research, data analytics, strategic and business research, and financial services. He is an ESOMAR member.
Sumit Chhabra
Managing Director, Global Head of Corporate, Private Equity and Consulting/Venture Capital Services
Sumit heads the Consulting & Private Equity vertical at Acuity Knowledge Partners. He also oversees the China Delivery Centre. Sumit is responsible for strategy formulation and implementation, innovation and business development, in addition to providing oversight to delivery groups. He has more than 18 years’ experience across diverse lines of services, including private equity, consulting, market research, investment banking, and commercial banking. In his previous roles at Acuity Knowledge Partners, Sumit was instrumental in setting up the Investment Banking vertical and multiple other services. He also led the business turnaround of a subsidiary company as its COO. He is a chartered accountant and a national rank holder in the foundation level of ICAI.
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