RFP Playbook: Your guide to ensuring deal-winning responses

As asset and wealth managers prepare to step boldly into a post-pandemic world, it is critical that they maximise efficiency and synergy in all facets of their work processes in an effort to capture the growing market and achieve sustained AuM growth. This is made possible by ensuring all stages of the RFP deal bid are fine-tuned and synergised to convert proposals into wins.
• Acuity puts macroscopic and microscopic areas of the RFP/DDQ process pivotal to asset management teams in the spotlight
• We look at 10 interdependent areas – ranging from ESG and fixed income to understanding writing-related nuances and best practices – to ensure your firm comes out on top

Key Takeaways

- A holistic approach to understanding the many pillars of the RFP process and crafting compelling proposals are critical if asset managers are to consistently deliver winning mandates
- RFP teams, writers, sales teams and the various tiers of management need to be aligned on the same parameters
- A comprehensive view of new business opportunities ensures efficiencies are maximised at the different stages of the RFP process
- In this first edition of the RFP Playbook designed for asset and wealth managers, we look at 10 interdependent areas – ranging from ESG and fixed income to navigating the nuances of RFP writing – to ensure RFP submissions from your firm come out on top

Sailaja Devireddy

Sailaja Devireddy

Head Financial Marketing Services

As Senior Director and Head of the Financial Marketing Services (FMS), Sailaja is responsible for long-term strategy, new client acquisition, ideating and executing new service offerings and key technology initiatives to drive innovation and BU growth. She manages delivery operations and client servicing for over 100 clients.

Sailaja is experienced in building and leading high-performance teams across multiple geographies. She started her journey at Acuity in 2007 as an Associate Vice President in the Equity Research vertical, providing support to a global bank as a sector specialist. In 2010, she moved to manage a 60-member team supporting one of Acuity’s largest buy-side engagements for a global asset manager.

She subsequently focused on building the FMS BU and client base from scratch. Currently, she oversees a team of 500+ analysts from three locations in India and Colombo, Sri Lanka. The team services over 100 clients across the US, Europe,..Show More

RFP Playbook: Your guide to ensuring deal-winning responses

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