Supported a financing company on conducting market entry strategy research for clean energy products in the UAE in alignment with UAE’s Vision 2030

  • Presented a competitive landscape

  • Assessed the financing opportunities

  • Identified the target business channel

CLIENT CHALLENGES

  • The client is a financing company looking for clean energy products as investment opportunities to align with UAE’s Vision 2030

OUR APPROACH

  • Market Assessment
    • Overall presentation highlighted the market size of green products globally
    • Presentation highlighted the growth trends, target audience and macroeconomic factors driving the green products
  • Competitive Landscape
    • Identified the key competitors like banks offering green loans and retailer platforms offering green products
    • Identified the target business channel and target demography
    • Highlighted the online and offline channel of retailers for green products in target market
  • Consumer Behaviour
    • Showcased that the government incentive is driving the adoption in solar energy market
    • Highlighted that the increase in petrol prices is increasing adoption of EV’s
    • Emphasized that the target market is the leader in terms of awareness for smart home technologies
  • Potential Opportunity Analysis
    • Identified policy and regulatory frameworks supporting the growth in usage of green or low carbon products (solar panels, EV, batteries, consumer electronics, water heaters, etc.)
    • Assess the financing opportunities for green products within B2B and B2C market

IMPACT DELIVERED

  • Presentation covering important steps, analysis needed for investment in green financial market
  • Deliverable report featured the market size and target audience for green products
  • Complete research on initiatives taken by government agencies in solar products, electric mobility and energy efficiency.
  • The report featured various retailer channels for green products
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