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Identified geographical concentration of demand and formulated a staggered launch strategy
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Designed optimal distribution channel configuration
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Developed effective marketing, promotional and communication strategies for medical practitioners and wholesalers/retailers
CLIENT CHALLENGES
- Developing a roadmap to plan the launch in Asian countries
- Scarcity of data available in Asian countries
- Building strategies based on responses from multiple stakeholders
- Interviewing distribution channel partners to build strategy
OUR APPROACH
- Competitive analysis
- Conducted detailed studies of competitors’ products within the same product category
- Benchmarked the client vs competitors in terms of product features, pricing, reach and brand value
- Surveys and interviews
- Conducted detailed customer surveys to identify unmet customer needs and devised relevant strategies for the client to address these needs
- Interviewed channel partners
- Strategy designing
- Identified key marketing strategies launched by competitors in the past and assessed their impact on the target audience to come up with best-in-class strategies
IMPACT DELIVERED
- Built a staggered launch strategy based on geographical concentration of demand
- Advised on optimal distribution channel configuration
- Developed effective marketing, promotional and communication strategies for medical practitioners, wholesalers and retailers
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