Support in formulating a product launch and marketing strategy

  • Identified geographical concentration of demand and formulated a staggered launch strategy

  • Designed optimal distribution channel configuration

  • Developed effective marketing, promotional and communication strategies for medical practitioners and wholesalers/retailers


CLIENT CHALLENGES
  • Developing a roadmap to plan the launch in Asian countries
  • Scarcity of data available in Asian countries
  • Building strategies based on responses from multiple stakeholders
  • Interviewing distribution channel partners to build strategy
OUR APPROACH
  • Competitive analysis
    • Conducted detailed studies of competitors’ products within the same product category
    • Benchmarked the client vs competitors in terms of product features, pricing, reach and brand value
  • Surveys and interviews
    • Conducted detailed customer surveys to identify unmet customer needs and devised relevant strategies for the client to address these needs
    • Interviewed channel partners
  • Strategy designing
    • Identified key marketing strategies launched by competitors in the past and assessed their impact on the target audience to come up with best-in-class strategies
IMPACT DELIVERED
  • Built a staggered launch strategy based on geographical concentration of demand
  • Advised on optimal distribution channel configuration
  • Developed effective marketing, promotional and communication strategies for medical practitioners, wholesalers and retailers
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