-
Became an integral part of the client’s Advisory, Market Insights and Product Strategy teams
-
Identified and tracked competitors’ and partners’ activities; understood white spaces and potential opportunities
-
Compiled crisp, executive-ready decks for the client’s senior staff
-
Facilitated strategic initiatives for new markets, product launches, etc.
CLIENT CHALLENGES
- Client required strategy research and competitor benchmarking support primarily related to the online payments market
- Key requirements of the client’s Product Strategy team:
- Corporate strategy and market intelligence: Provide support via market assessments, performance benchmarking, competitor monitoring, regular industry updates, earnings coverage, deep-dive sector studies, company profiles and growth strategies of selected firms
- Total addressable market (TAM) sizing: TAM sizing of app purchases, online payments in 16 countries, tax software, payroll software, capital markets, in-depth study of travel sector by themes and identifying opportunities
OUR APPROACH
- Collaborated with the client’s Product Strategy team to provide information related to various parameters
- Rolled out a well-structured project plan with details on approach and timelines
- Conducted research to collect and synthesise relevant information available in the public domain
- Delivered insightful decks based on comprehensive research from open data sources
IMPACT DELIVERED
- Became an integral part of the client’s Advisory, Market Insights and Product Strategy teams
- Identified and tracked competitors’ and partners’ activities; understood white spaces and potential opportunities
- Compiled crisp, executive-ready decks for the client’s senior staff
- Facilitated strategic initiatives for new markets, product launches, etc.
Thank you for sharing your details
Your file will start downloading automatically
If it does not download within 1 minute,
Share this on
