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Evaluated DCEM players to identify strategic collaborators
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Highlighted untapped opportunities where the client could make a significant impact
CLIENT CHALLENGES
- The client wanted to devise a go-to-market strategy for its distributed energy resource orchestration platform, targeting the energy-efficiency tech space within datacentres. The client sought Acuity’s help to identify market gaps and strategic partners. Key requirements:
- Assess key metrics for datacentre energy efficiency, determining market size and growth potential of DCEM and conducting competitive benchmarking, including degree of automation of the product, pricing models, sales strategy and partnership structures across customer segments
- Deliver an in-depth market study and present the findings in the client-specified template within specified timeline
OUR APPROACH
- Collaborated with multiple stakeholders to define the scope and finalise the framework
- Used sources such as annual reports, press articles, podcasts, interviews and paid databases to gather and synthesise critical information
- Conducted thorough benchmarking and analysis to identify market gaps and opportunities
- Prepared a comprehensive report and showcased the data through an interactive presentation in Excel
IMPACT DELIVERED
- Enabled the client to stay ahead in the fast-evolving datacentre market
- Functioned as an extension of the client’s team, providing unbiased analysis and insights
- Scaled up resources to be able to meet urgent requirements and strict timelines
- Freed up the client’s bandwidth for high-level enterprise activities
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