Sales Intelligence & Origination Support for a A Global CEP Service Provider

  • Lead generation

  • Customer screening

  • Marketing message alignment

  • Customer need/gap analysis


CLIENT CHALLENGES
  • The client, a global CEP service provider, wanted to set up a sales intelligence support team to identify key target customers and better understand their business challenges, with a view to position a new suite of offerings for the e-commerce industry
OUR APPROACH
  • Initial Target Screening – Identifying the potential customer universe and creating short customer profiles that summarize the information about various companies operating in specific domains
  • » Detailed Customer Profiling – Filtering the list of short customer profiles to focus on those who meet the customer criteria, based on market positioning, size, and business challenge
  • Synthesis – Analyzing customer-specific insights with competitive intelligence and market intelligence to ensure that each value proposition message takes into account the client’s strengths against competitor weaknesses and emerging industry trends
IMPACT DELIVERED
  • The team created bespoke value proposition messages for each target, taking into account customer challenges and incumbent competitors
  • The client was able to rapidly penetrate target customers with a message that was customized and compelling
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What we have done

Consulting (Rapid Research) for one of the Top 5 Management Consulting Firm
What we are proud of

>50%

savings in staffing costs

25%

increase in outreach

Consulting (Benchmarking Support) for a US-based Strategy Consulting Firm
What we are proud of

>50%

savings in staffing costs

25%

increase in outreach