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Created marketing plans for a connected fitness product
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Identifying opportunities and growth prospects to help client maintain their competitive edge
CLIENT CHALLENGES
- Client needed assistance with market research, product development, and establishing marketing plans for a connected fitness product
- Key requirements:
- Provide research support on tracking key developments in connected fitness solutions, market size, key trends, and outlook to assist clients’ product and marketing teams
- Provide a graphical and insightful presentation covering key developments, and growth prospects to assist the client in maintaining a competitive edge
OUR APPROACH
- Co-ordinated with key stakeholders to understand the requirements for strategic planning
- Created a list of reports and timelines to meet requirements
- Analysed and synthesized information on targeted themes from various sources including open public sources, white papers, articles, and case studies
- Executed the project and delivered insight pieces to incorporate client feedback in a timely manner to create a competitive edge
- Delivered the final insightful decks with an effective narrative based on comprehensive research and analysis
IMPACT DELIVERED
- Enabled client teams to identify market trends & developments for new solutions and key partnerships
- Became an extension of the client’s team as an integral part of their research team for the marketing and product team
- Reduced turnaround time and increased efficiency
- Freed up client’s bandwidth to focus on core company operations
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