Product launch strategy for European biopharmaceutical company

  • Identified geographical concentration of demand

  • Designed optimal distribution channel configuration

  • Developed effective marketing, promotional and communication strategies


CLIENT CHALLENGES
  • A top European biopharmaceutical company with a well-diversified portfolio wanted to build an optimal product launch strategy in a number of Asian countries
  • Key challenges were:
    • Developing a roadmap to plan the launch in these Asian countries
    • Scarcity of data availability in these countries
    • Building strategies based on responses from multiple stakeholders
    • Interviewing distribution channel partners to build strategy
OUR APPROACH
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