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Identified geographical concentration of demand
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Designed optimal distribution channel configuration
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Developed effective marketing, promotional and communication strategies
CLIENT CHALLENGES
- A top European biopharmaceutical company with a well-diversified portfolio wanted to build an optimal product launch strategy in a number of Asian countries
- Key challenges were:
- Developing a roadmap to plan the launch in these Asian countries
- Scarcity of data availability in these countries
- Building strategies based on responses from multiple stakeholders
- Interviewing distribution channel partners to build strategy
OUR APPROACH
- Competitive analysis:
- Conducted detailed studies on competitors’ products within the same product category
- Benchmarked the client vs competitors in terms of product features, pricing, reach and brand value
- Surveys and interviews:
- Conducted detailed customer surveys to identify unmet customer needs and devised relevant strategies for the client to address these needs
- Interviewed channel partners
- Strategy designing:
- Identified key marketing strategies launched by competitors and assessed their impact on the target audience to propose best-in-class strategies
IMPACT DELIVERED
- Built a staggered launch strategy based on geographical concentration of demand
- Advised on optimal distribution channel configuration
- Developed effective marketing, promotional and communication strategies for medical practitioners, wholesalers and retailers
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