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Evaluated ease of market entry to Nigeria amid the business environment there
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Formulated strategy and decisions relating to local manufacturing versus importing raw material
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Assessed opportunity relating to raw material sourcing based on current trends and challenges
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Identified partners/acquisition targets in Nigeria’s packaging sector
CLIENT CHALLENGES
- Launch selected products in Nigeria’s skincare and OTC segments The objective was to understand
- Macro, political/regulatory and other domestic factors impacting sourcing decisions in the country
- Manufacturing footprint and capabilities of FMCG MNCs and major local players operating in Nigeria
- Sourcing dynamics of finished goods and raw materials in the non-food FMCG domain
OUR APPROACH
- Macroeconomic and business environment profiling
- Macroeconomic- and business environment-related challenges in Nigeria
- Regulations and policies governing raw materials and finished goods imports
- Public initiatives in tackling infrastructure-related challenges
- Competitive mapping – product and manufacturing footprint
- Product and manufacturing footprint maps of domestic players and MNCs operating in Nigeria
- Sourcing strategy of players – inputs and finished products – local production vs imports
- Procurement trends and challenges
- Raw material production and sourcing overview
- Raw material import trends and key Nigerian distributors
- Key issues/challenges in sourcing
- Consumer products packaging market overview
- Packaging market characteristics and its impact on the FMCG sector
- Identifying key players in the packaging sector
IMPACT DELIVERED
- Manufacturing facilities of key players, degree of imports (finished goods and raw materials) across categories
- Impact of import restrictions (due to currency devaluation) and other domestic factors
- How companies deal with sourcing challenges
- Key distributors of raw materials
- Critical success factors for procurement of FMCG players operating in Nigeria
- The approach to reducing costs by up to 15% for sourcing raw materials
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