» The client wanted to keep abreast of all mentions of the company and its founder on news media platforms, blogs, and social
networks.
» Client also wanted to acquire media intelligence on its key competitors and stay on top of all the important actions taken in the
hedge fund industry globally
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Social media monitoring
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Competitor/ partner updates
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Industry updates
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Graphics and design services
CLIENT CHALLENGES
- The client wanted to keep abreast of all mentions of the company and its founder on news media platforms, blogs, and social networks.
- Client also wanted to acquire me
OUR APPROACH
- Various news and social media platforms were thoroughly monitored on a daily basis, to present significant updates to the client on key areas:
- Firm-wide media coverage, tracking latest news articles and posts about the company, current/ former employees,company events etc.
- Media coverage on the founder, monitoring sources including articles, blogs, and tweets on the founder’s personal interest,charity initiatives, among others
- Latest updates including comparative hedge fund strategies,important management decisions, and litigation issues on key competitors.
IMPACT DELIVERED
- Provided a comprehensive coverage across the firm, founder,competitors, and industry with the most relevant news and posts at the start of the business day, which enabled the management to stay on top of coverage that matters
- Presented the client with a comprehensive picture of influential activities undertaken by its peers and within the overall hedge fund industry, which enhanced the client’s own strategic decision making capabilities
- Enabled the client to assess its overall position in the media, and thereby take timely actions to improve their online visibility and reputation
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