-
4.9 out of 5.0
average feedback score
-
300+
projects delivered
-
30-35%
improved front office effectiveness
-
25+
industry vertical teams supported
CLIENT CHALLENGES
- The client is a leading US-based middle market investment bank that has partnered with Acuity since 2020
- The primary objective was to set up a team who could support the marketing and banking team in the creation of publishing-focused marketing materials
- Lack of bandwidth to handle monthly/quarterly volume peaks and increased demand from sales for new and updated materials
- The capacity of onshore analysts was predominantly engaged in live deal execution, resulting in a growing backlog of marketing-related tasks
- High cost associated with junior in-house analysts and lack of quick access to the talent pool
- Tight deadlines
OUR APPROACH
- Set up an offshore team with strong experience in investment banking and marketing / publishing support and a skill set to match specific client requirements
- Robust quality checks / SOPs / standard methodologies to ensure the highest level of output quality
- Adherence to strict confidentiality agreements and compliance procedures to ensure high data security
- Provided extended hours coverage from India with sufficient overlap between onshore – offshore.
- Timely delivered high-quality marketing materials which required little to no updates from the client
- Became the de-facto marketing support center for the client
IMPACT DELIVERED
- Ensured quick deployment of investible resources within a short timeframe
- Pure extension of onshore teams supporting marketing heads and bankers
- Quicker turnaround on requests and saved time and cost effort for the client
- Increased productivity with overnight support
- Taking ownership of critical newsletter & deal reader content creation (M&A update, market size, key trends growth drivers, industry news & developments, among others) so that onshore bankers can be free from repetitive tasks.
- Saved training costs at the client’s end
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