-
7+
years of partnership
-
500+
projects delivered
-
25-30%
improved front office effectiveness
-
10+
industry verticals covered
CLIENT CHALLENGES
- The client is a US-based regional, middle-market investment bank that has partnered with Acuity since 2018
- The primary objective was to set up a team who could support the marketing team in the creation of publishing-focused marketing materials
- Lack of internal bandwidth and quality issues were leading to delayed time to market of reports
- Inefficient marketing content production processes at client end means a lot of time & resources had to be spent on content publishing and reporting
- Slow execution of marketing collaterals as deal execution projects were priority
OUR APPROACH
- Set up a multidisciplinary delivery team with various domain experts possessing a deep knowledge of IB marketing needs
- The team produced high-standard marketing reports that reduced exorbitant cost of specialized research / consulting firms
- Eradicated quality inconsistencies and lack of process standardization
- Reduced turnaround time by 50% to ensure well timed content publishing
- Timely delivered high-quality marketing materials which required little to no updates from the client
- Adoption of standard methodologies to ensure consistent output and quality
IMPACT DELIVERED
- Exhaustive marketing support to help the client produce high quality marketing materials, consistent with their brand guidelines and best practices followed across the globe
- Pure extension of onshore teams supporting the marketing department
- Created standard methodologies to ensure consistent output and quality
- Leveraged our experience in working on similar processes with other investment banks and implemented best practices
- Development of tailored and bespoke industry specific materials to position the client at the forefront of the market. The resources ensured that key targets, whether visiting client’s website or engaging with the content, recognize their expertise in this domain.
- Taking ownership of critical thought-provoking whitepapers, articles, and industry primers that helped client establish itself as a thought leader in the space
- Saved training costs at the client’s end
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