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Mapped technologies solving OTA challenges
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Acted as an extension of client’s strategy team
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Conducted market assessments covering niche technology, performed value-chain analysis, mapped disruptive startups and provided competitive benchmarking
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Helped the client understand the market landscape to gain insights and outlook
Client Challenges
- The client wanted support in identifying the value proposition of and developments in over-the-air (OTA) technology
- Key requirements:
- Provide research support in conducting market assessment for OTA technology covering its architecture, challenges, value-chain providers, competitor mapping and regulations governing it
- Prepare a market study report to help the team make informed decisions
Our Approach
- Set up a pyramid-structured team based on the complexity of work
- Reviewed the client’s requirement and broke it down into specific areas to understand it better and frame questions
- Outlined the expected detailed output and research
- Analysed the data to present the findings in the client’s template, ensuring fast turnaround
Impact delivered
- Helped the client keep pace with the competition and fast-moving mobility markets
- Worked as an extension of the client’s team, providing an unbiased analysis of the output
- Scaled up resources to be able to meet urgent requirements and strict timelines
- Freed up client’s bandwidth for enterprise-level activities
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