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Advised client on market attractiveness for peppermint oil-based products to treat irritable bowel syndrome (IBS)
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Helped client understand key opportunities and key activation levers to unlock value
CLIENT CHALLENGES
- Assess and analyse consumer healthcare market with reference to treatment for IBS
- Detailed profiling of competitors’ products in the peppermint oil-based product category
- Understand unmet need, entry barriers and commercial attractiveness of peppermint oil-based products to treat IBS
OUR APPROACH
- Conducted secondary research for market assessment
- Current market size and total market potential for consumer healthcare products
- Market sentiment related to need for and acceptance of consumer healthcare products
- In-depth analysis of trends, drivers and latest M&A, profit and loss assessment
- Competitive analysis
- Detailed profiling of competitors’ products in the same product category
- Analysed impact on target market based on change in end-user buying behaviour
- Benchmarked client vs competitors in terms of product features, pricing, reach and brand value
- Viability assessment
- Target patient populations with clinical significance
- Potential tapping points in the clinical guidelines and treatment protocols
- Unmet needs, barriers and strategies to overcome barriers
VALUE DELIVERED
- Evaluated business opportunities based on growth potential and client’s current capabilities
- Identified competitors’ key marketing strategies and assessed their impact on the target audience to formulate best-in-class strategies
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