Market assessment of nutritional products to treat cancers in women

  • Advised client on market landscape and provided competitive intelligence on key players and products

  • Created market scenarios based on regulatory approvals, reimbursement and market access

  • Identified low-hanging opportunities in terms of products and unmet needs


CLIENT REQUIREMENTS

  • Target product profiling and go-to-market strategy to maximise product uptake of novel nutritional products to treat cancers in women in the EU and selected Asian countries

OUR APPROACH

  • Understating cancers in women and nutrition for cancer patients
    • Disease landscape and patient journey for different cancers in women across geographies
    • Mechanisms of action (MoAs) of different nutritional ingredients and their role in treating cancer
  • Valuation analysis - Market assessment and influencers:
    • Nutritional products – market size and total market potential
    • Market sentiment relating to need for and acceptance of nutritional products
    • Market sentiment relating to need for and acceptance of nutritional products
  • Innovation and R&D:
    • Nutritional solutions for cancer patients – from recovery to prevention
    • Unmet nutritional needs of women suffering from cancers and what is expected from the medical fraternity
    • Upcoming innovations in nutritional solutions and their role in treating cancer

VALUE DELIVERED

  • Identified potential tapping points in the cancer treatment journey
  • Provided data evidence indicating the need to change clinical guidelines and treatment protocols
  • Conducted a detailed comparison of the client’s asset with novel assets in development
  • Provided bespoke research support on key competitors by tumour and patient sub-population
  • Helped client ascertain which tumour type and patient segment to focus resources on
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