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Industry assessment to enter the sleep tech market
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In depth competitor analysis, benchmarking and key drivers of the industry to identify gaps in the market.
CLIENT CHALLENGES
- The client requested to conduct a market overview of wearable and connected devices in the SleepTech industry as it wanted to make informed decisions on business expansion and strategic investments
- Key requirements:
- Provide thorough research in the sleep tech industry. Covered competitor landscape and key drivers to recognize prospective opportunities
- Provide illustrative data-backed decks for senior management to make quick well-informed decisions on expansion and investments
OUR APPROACH
- Collaborated with clients to understand requirements and conduct targeted research
- Created a structured plan to cover all aspects required and delivered on time
- Conducted exhaustive research from various sources including open public sources and company websites for key developments
- Delivered the final insightful decks meeting all client requirements effectively, and maintaining a quick turnaround
IMPACT DELIVERED
- Assisted senior management in making quick data-driven informed decisions
- Assisted with the selection of potential growth opportunities for the business
- Exhausted research to keep client stay abreast of fast-moving technology markets
- Maintained a competitive edge for the client
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