Industry research services for a global technology leader in connected devices and wearables

  • Industry assessment to enter the sleep tech market

  • In depth competitor analysis, benchmarking and key drivers of the industry to identify gaps in the market.

  • The client requested to conduct a market overview of wearable and connected devices in the SleepTech industry as it wanted to make informed decisions on business expansion and strategic investments
  • Key requirements:
    • Provide thorough research in the sleep tech industry. Covered competitor landscape and key drivers to recognize prospective opportunities
    • Provide illustrative data-backed decks for senior management to make quick well-informed decisions on expansion and investments
  • Collaborated with clients to understand requirements and conduct targeted research
  • Created a structured plan to cover all aspects required and delivered on time
  • Conducted exhaustive research from various sources including open public sources and company websites for key developments
  • Delivered the final insightful decks meeting all client requirements effectively, and maintaining a quick turnaround


  • Assisted senior management in making quick data-driven informed decisions
  • Assisted with the selection of potential growth opportunities for the business
  • Exhausted research to keep client stay abreast of fast-moving technology markets
  • Maintained a competitive edge for the client
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