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Forecast industry development trends for the next 5 years
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Freed up 120 hours of the client’s time
CLIENT CHALLENGES
- The client had helped a Japanese instant noodles company develop a brand strategy to expand its market share in China
- The client required support on Mandarin-language research on China’s instant noodles market
- Since the client is quite successful in Japan, the client wanted to conduct a comparative analysis of the Chinese and Japanese markets
OUR APPROACH
- Identified highly skilled analysts with Mandarin- and Japanese-language skills to research the Chinese and Japanese markets, respectively:
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- Market size and structure, market development history, market trends, consumer behaviour, performance of key brands, key success factors, etc.
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- Compared and analysed this Japanese brand with domestic leading brands on the following factors:
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- Market share, key products, channel distribution, market positioning and target customer group.
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- Through extensive case studies, selected several cases of international instant noodle brands entering China
- Identified three strategic priorities through market and case studies: e-commerce, product innovation and marketing
IMPACT DELIVERED
- Collected, organised and analysed industry policies and market data for the past 10 years and forecast industry development trends for the next 5 years
- Searched information on 1,000+ SKUs of 30+ brands to help the client identify and meet consumer needs
- Created 13 case studies of international players entering China to help client develop strategies
- Freed up 120 hours of the client’s time
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