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A collaborative effort between the client and Acuity resulted in accurate market planning
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Created a market planning process that can be adjusted based on developments in macroeconomic scenarios, new product launches, etc.
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Fast project turnaround for the client’s upcoming quarterly business review (QBR)
CLIENT CHALLENGES
- Multiple different sources provided varied results, leading to inefficient planning and suboptimal capacity forecasting
- Inability to correctly map China’s datacentre market and make strategic decisions
- Losing market share to its closest rival
OUR APPROACH
- Analysed supply- and demand-side trends pertaining to AI applications, workload, IT spending, datacentre investment plans, etc.
- Deep-dived into strategies and outlook for key players in the cloud datacentre ecosystem
- Collated and presented a comprehensive understanding of the outlook for the cloud datacentre market, with insights on market size, trends, drivers, technologies, regulations, new business models, emerging startups, etc.
IMPACT DELIVERED
- Helped client analyse trends and demand for cloud datacentre markets, with emphasis on the US and China
- Identified strategic approach for estimating AI chip requirements for datacentres
- Enabled strategy team to stay ahead of the competition by analysing markets accurately with realistic rationale and assumptions
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