Benchmarking in Real Estate Industry for a Major Real Estate Developer in the Middle East

» The client is a prominent Dubai-based developer of Free Zones (FZs) and Business Parks (BPs), who wanted to understand the best
practices followed by its peers (across the globe and especially in MENA), in terms of attracting customers, infrastructure/amenities/
service offerings, technology deployment/automation, regulatory and lobbying support to tenants, thought leadership/research
initiatives, smart city and ‘Green’ Infrastructure, SME, and start-up promotion

  • Market assessment

  • Peer benchmarking

  • Industry best practices

  • Competitive positioning

CLIENT CHALLENGES

  • The client is a prominent Dubaibased developer of Free Zones (FZs) and Business Parks (BPs), who wanted to understand the best practices followed by its peers (across the globe and especially in MENA), in terms of attracting customers, infrastructure/amenities/ service offerings, technology deployment/automation, regulatory and lobbying support to tenants, thought leadership/ research initiatives, smart city and ‘Green’ Infrastructure, SME, and start-up promotion

OUR APPROACH

  • Selected peers based on geographic filtration, peer size, and industries housed. The aim was to focus on big FZs/ BPs in major economies, and the ones housing industries that are similar to those housed in the client’s BPs
  • Analyzed peers across the key themes to identify best practices and emerging trends in the industry. Gathered information from industry research reports, newsletters, press releases, annual reports and publications of FZs and BPs, and through more than 25 interviews conducted with C-level and senior management executives of FZs/ BPs and regulators across the world

IMPACT DELIVERED

  • Enabled the client to understand the laggards, outliers and pioneers across themes and identify standard and differentiated services/ facilities
  • Determined the key imperatives for a FZ based on industry best practices and key trends
  • Calibrated the client’s position for each parameter vis-à-vis the industry benchmarks
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