Event Summary

As the landscape of sales enablement evolves to cater to financial institutions in a more bespoke way, it becomes vital to focus on maximising the usability and efficiency of tools such as Seismic. What was once used mainly as a slide library management tool has now morphed into an end-to-end sales enablement platform and includes a number of reporting, compliance, data analytics and insights features that deliver a quantifiable benefit to the client.

Acuity Knowledge Partners is excited to bring together a panel of sales enablement thought leaders from across the global asset and wealth management sector to deliberate on best practices in this space and share key insights on the way forward. Join this webinar to hear sector experts from PGIM and Neuberger Berman speak on tips and tricks for managing content migration and best practices for coordinating multiple stakeholders, marketing collateral production workflow and optimising ROI.

Key Takeaways

• Key emerging trends in marketing content automation and sales enablement

• The changing landscape of content analytics and the way forward

• Getting the best out of Seismic and similar platforms – for asset managers

• Understanding the limitations of tools such as Seismic and how Acuity can help

• Finding smart and efficient ways of deploying talent and technology to optimise ROI

Panelists

Gaurav Medhekar

VP, Marketing Platform & Performance

Marketing at Neuberger Berman

Richard Horvath

Director, Client Advisory Group

PGIM Fixed Income

Narendra Babu

Senior Director

Financial Marketing Services

Shipra Srinivasan (Moderator)

Director of Business Development