The Digital Marketing Rollercoaster Speed bumps faced by practitioners in the financial industry
Two decades ago, the slogan, “Go digital or go home”, drove the marketing function of asset managers and the broader financial services industry. In the race to be the first movers to the digital landscape, organizations strived to conquer communication channels before anyone else did. Those left behind fell into oblivion, unnoticed by the digital customer.
Currently, the game has changed and the rules have become more restrictive and complex. The entire industry now has presence online. The digital landscape has become a hotbed of competition with improvisation and innovation constantly being sought after for mere survival. The regulatory environment is constantly changing and compliance is becoming increasingly complicated to manage, especially in the financial services space. It is not enough to “Go digital”, brands have to thrive and beat competition in the digital game.
Dealing with regulatory pressures
Product-driven updates and rollouts
Brand revamps and platform migrations
Market event and crisis response
Audits and maintenance
Digital Marketing Strategist
Joe has more than 25 years of experience as a management consulting and technology professional, advising clients on an array of topics, including business strategy development, marketing initiatives, process improvement and change management. In his most recent role as Director, Digital Strategy, at Russell Investments, he was responsible for defining the vision for digital engagement across the client lifecycle for the firm’s retail investment products business and for developing and implementing a cohesive digital strategy for achieving this vision. Joe also held the roles of Director, eDistribution, and Senior Manager, Strategic Business Initiatives, at Russell, where he spent the last 12 years.
Assistant Director – Fund Marketing Services (FMS)
Fauzaan manages multiple Fund Marketing Services teams in Colombo focusing on the Digital Marketing practice. Fauzaan has over 16 years of total experience in the
software and capital markets industries. He currently manages the end to end delivery of Digital Marketing accounts at MA Knowledge Services.
Fauzaan holds a Masters in Project Management specialising in Business Administration and is a PMP member, PMI, USA
Delivery Lead – Fund Marketing Services (FMS)
Arquib is part of Acuity Knowledge Partners Fund Marketing Services (FMS) division. Within the FMS team, he focuses on digital marketing implementation for clients.
Arquib holds a Bachelor of Science (Information Systems and Business Management) and a Professional Graduate Diploma in IT.
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