“Managers Seek to Automate Client Outreach but Face Data Hurdles”
Fund fire | February 1, 2021

Sailaja Devireddy, our Head of Fund Marketing Solutions, is featured in FundFire in a story on how asset managers are increasingly automating marketing content and the challenges they face.
Extract from the article: “The industry is adopting sophisticated automation technologies such as natural language generation (NLG), which can turn data into a narrative that is customized to each client…
……“The production of marketing collateral that requires periodic updates of quantitative data is an area that can be automated….However, the initial development of such collateral and other creative material… still requires the involvement of skilled fund analysts.”
Latest News

Insights from the first ESG survey conducted by Acuity Knowledge Partners’ Investment Research team add financial perspective to a Responsible Investor report
Read More
EU proposes complete import ban on Russian oil
Read More
Vendor Strategy: Acuity Knowledge Partners Braces for Growth of ESG Business
Read More
Kremlin pledges £181m in roubles to support sanctioned airlines
Read More
Russia to resume flights with 52 ‘friendly’ countries
Read More