Introduction
Introduction
Why Transparent Fieldwork Performance Matters?
Since the very first day of my research industry, I found one of the most persistent challenge is the issue of data authenticity. Ensuring high-quality, reliable data in market research requires continuous innovation and enhancement in the data security in research technology to improve respondent validation.
To address this, we have developed an in-house feature called “Voice to Transcript”, it is basically designed to detect bots and fake respondents from the surveys and terminate them without entering into the main survey. It also creates a human voice library to ensure that the same respondent cannot participate in the same survey multiple times. A step that strengthens data quality control in research by verifying participant authenticity and ensuring only genuine responses are considered.
The result is a significant improvement in data quality, and the performance of this feature is reflected in the outcomes presented in this white paper.
Accurate and verifiable data is the foundation of every sound business decision, and robust data quality in market research ensures these insights are trustworthy and actionable. Our 2024 performance report demonstrates how Acuity Knowledge Partners delivers on that promise through:
35 million+ exclusive panelists across 32 global markets
Segment-specific expertise in B2B, B2C and Healthcare
Rigorous manual and automated quality checks that keep rejection rates low and insight quality high
By openly sharing results, methodology and real-world outcomes, we enable clients to benchmark performance and place their trust in evidence-based fieldwork.
What This Means for Business?
Data authentication is the key for any research or surveys, as it verifies the accuracy, integrity, and legitimacy of data collected during research. For businesses, this has far-reaching implications.
Reliable Insights
Brand Reputation
Competitive advantages
What Acuity delivers?
Authentic high-quality data
Advanced Technology Integration
Actionable Insights
Consultative partnership
Conclusion
Ready to Leverage Transparent Fieldwork?
This performance report reflects the outcomes we have achieved, along with the transparency, accountability and commitment to quality we afford. The main purpose of sharing this performance report of field practices and key performance indicators is to build trust with stakeholders. We remain committed to aligning ourselves with industry best practices and client needs.
About the Author
Since joining the Sales team in 2021, I have managed a portfolio of 27 clients. While closely observing their challenges, I identified a critical need to enhance our technology's security to improve respondent quality. Motivated by this insight, I collaborated with our tech team to evolve our security framework. As a result, we became the first in the industry to implement a unique voice-to-transcript security feature. This innovation significantly strengthened our quality assurance measures and enabled me to confidently address client concerns regarding data integrity and reliability.
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